Month: January 2026

CAP – Tread carefully: Baby steps towards compliance

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: Baby steps towards compliance. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Our article on ads for baby products is now one year old – they grow up so fast! To celebrate its birthday, we’ve prepared some crib notes on ads featuring babies and young children. Let Kids Be Kids Ads must not portray children…

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Asda updates on ESG performance

Stuart Mitchell

Asda has published its fifth Environmental, Social and Governance Report, updating on the progress made towards its ESG targets last year. Key updates from the report include: Net Zero Carbon A 12% reduction in operational carbon emissions (scope 1&2) since 2023. Asda has now reduced its scope 1&2 carbon footprint by 48% since 2021 – meaning Asda is likely to hit its 2025 goal of a 50% reduction. This reduction was driven by Asda’s investment in two new Bio-LNG (liquefied natural gas) refueling facilities in 2024 – which significantly cut…

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Willis Sustainable Fuels and Green Finance Institute launch Accelerator to advance UK’s Sustainable Aviation Fuel infrastructure

Stuart Mitchell

Willis Sustainable Fuels UK Limited, a subsidiary of Willis Lease Finance Corporation and the Green Finance Institute, an independent advisor to governments and investors, have announced a Sustainable Aviation Fuel (SAF) Project Accelerator to bring WSF’s pioneering SAF project at Wilton International in Teesside to Final Investment Decision (FID) and establish a replicable blueprint for financing new homegrown transition projects. Since the start of 2025, the UK’s SAF mandate requires increasing levels of SAF in the UK’s jet fuel supply to reach 10% in 2030 and 22% in 2040.[1]  Under…

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Ocean’s climate targets are validated by the Science Based Targets initiative (SBTi)

Stuart Mitchell

Ocean has reaffirmed its mission to help deliver a net zero economy, supported by the Science Based Targets initiative (SBTi) which has validated Ocean’s climate targets to reduce greenhouse gas (GHG) emissions. The SBTi has approved Ocean’s near-term science based emissions reduction target which will see Ocean will reduce its carbon emissions by 42% by 2030 and reach net zero by 2040. Joining the SBTi ensures that Ocean’s climate action work is in line with the latest science. Taken with the company’s ISO14001 certification, it demonstrates Ocean’s commitment to actively participate in the…

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ICO action secures increased cookie compliance, giving millions stronger control over their personal information online

Stuart Mitchell

The Information Commissioner’s Office (ICO) has provided an update on its action to tackle cookie compliance, which has brought the vast majority of the UK’s most used websites into compliance with rules on the use of advertising cookies.   This has given an estimated 80% of UK internet users over the age of 14 – equating to around 40 million people – greater control over how they are tracked for personalised advertising. Our assessment focused on three key areas of compliance:   Whether non-essential advertising cookies were stored on users’…

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