Day: 14 February 2026

CAP – Don’t weight to get your gym ads into shape

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: Don’t weight to get your gym ads into shape, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. January: the month where many of us hit the treadmill and pump some iron to counteract the indulgences of the festive period. But sometimes, consumers looking to sign up for gym membership aren’t provided with sufficient information to make an informed choice, potentially shredding their trust in…

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Offshore wind pact is a giant leap towards powering Europe with renewable, secure, and cost-competitive electricity

Stuart Mitchell

The Joint Offshore Wind Investment Pact for the North Seas is a giant leap towards powering Europe with renewable, reliable, and cost-competitive electricity. With more investment predictability, a de-risked investment framework, and a coordinated build-out plan of up to 15 GW per year in Europe, Ørsted and the offshore wind industry is committed to bringing down the cost of electricity from offshore wind by 30 % towards 2040. Today, at the North Sea Summit 2026 in Hamburg, the governments of Belgium, Denmark, France, Germany, Ireland, Luxembourg, the Netherlands, Norway, and the…

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Amcor creates inclusively designed lightweight cap for Wattwiller

Stuart Mitchell

Amcor, a global leader in developing and producing responsible packaging solutions, has unveiled a lightweight, ergonomically designed closure for Wattwiller, a premium water brand sold in France. The new customized tethered cap is a collaborative project with Wattwiller’s owner Spadel. Wattwiller is a natural mineral water with zero nitrates and low sodium, a combination that gives it a neutral and balanced taste. The brand is committed to reducing its carbon footprint and in 2020 became the first French SME in the water market to achieve 100% carbon neutrality across its…

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