Day: 14 February 2026

Fairtrade strengthens support for businesses across Central and Eastern Europe

Stuart Mitchell

Starting this month, Fairtrade Germany is supporting Fairtrade customers in 23 countries in Central and Eastern Europe, taking over this responsibility from Fairtrade International. The transition means we can support customers in these markets more efficiently, and help grow Fairtrade sales for producers. Fairtrade Germany has taken over the licensing of the FAIRTRADE Mark for 23 countries in Central and Eastern Europe as of January 2026.  Until now, Fairtrade International has been responsible for licensing partners in these 23 countries. The aim of the handover to Fairtrade Germany is to…

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Tetra Pak invests €60 million in owned pilot plant to advance its paper-based barrier technology development

Stuart Mitchell

As a part of its long-term ambition to develop the world’s most sustainable food package2, Tetra Pak has introduced an innovative solution in its aseptic beverage cartons where the traditional aluminium foil layer is replaced with a new paper-based barrier. This innovation increases the paper content in beverage cartons to approximately 80% and, when combined with plant-based polymers, increases the traceable renewable content of a carton up to 92% – cutting the carbon footprint by up to 43%1. By simplifying the material structure from three to two main materials: paper…

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CIM appoints new committee to elevate marketing capability in Sri Lanka

Stuart Mitchell

The Chartered Institute of Marketing (CIM) is delighted to announce the appointment of the CIM Sri Lanka Professional Member Support Committee (SLPMSC). This newly established committee will enhance the professional journey of CIM members in Sri Lanka by strengthening marketing capability at both individual and organisational levels. Its work will focus on building fellowship, fostering high‑impact networking opportunities, and supporting continuous professional development aligned to global marketing standards. The SLPMSC will be led by Dr Lewie Diasz, who serves as the Chairman. Dr Diasz brings extensive academic and professional rigour…

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System1 and Effie Launch The Creative Dividend: A Practical Guide to Making Effectiveness Happen in Advertising Today

Stuart Mitchell

Published by System1 and Effie, The Creative Dividend is a new book that brings together large-scale creative measurement and effectiveness case evidence to demonstrate how creativity and media work best together. Rather than debating whether creativity or media matters more, The Creative Dividend unpacks how the two must work together to maximize effectiveness. The research introduces two tools to help marketers defend investment, improve work, and make advertising a more dependable driver of business growth. This research draws on Effie Insights, Effie’s global database and content hub featuring effectiveness case…

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CAP – Don’t weight to get your gym ads into shape

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: Don’t weight to get your gym ads into shape, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. January: the month where many of us hit the treadmill and pump some iron to counteract the indulgences of the festive period. But sometimes, consumers looking to sign up for gym membership aren’t provided with sufficient information to make an informed choice, potentially shredding their trust in…

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