Day: 25 May 2026

New Report Shows Food Companies Struggle To Match Ambition With Action On Farm Animal Welfare

Stuart Mitchell

The latest Business Benchmark on Farm Animal Welfare (BBFAW), released recently, shows strong levels of commitment to higher farm animal welfare standards are in place across the world’s largest food companies, but the pace of implementation remains slow across global supply chains. BBFAW is the world’s leading annual assessment of the food industry’s farm animal welfare policies, practices and performance, assessing 149 global food companies. The programme is supported by partners Compassion in World Farming and FOUR PAWS. The food companies with the highest overall ranking this year (achieving ‘Tier…

Read More

New research aims to reduce microfibre pollution released from cruise and hotel laundry

Stuart Mitchell

Microfibre pollution from large-scale laundry operations is emerging as a significant and largely unseen environmental issue. New research led by the University of Portsmouth is using Cleaner Seas Group’s industrial filtration technology – already deployed in commercial settings to better understand the scale of the problem and how it can be prevented before it reaches our waterways. The study builds on previous data that revealed more than 700,000 microfibres can be released from clothing during a single domestic wash. Researchers are now turning their attention to industrial laundry systems, where…

Read More

AI Is Now Default in Marketing, New Data Shows: Brands Shift Back to Human Creators as ‘No AI’ Signals Grow

Stuart Mitchell

A new report on the state of AI in technology marketing, released by Callan Consulting in April 2026, shows that artificial intelligence has moved beyond experimentation and is now embedded across most marketing operations. The report identifies more than 70 distinct AI applications: from lead generation and personalization to sales forecasting, market intelligence, and content creation. According to the findings, two-thirds of respondents, who were senior marketing specialists and organizations, say AI has a “strong” or “very strong” impact on their marketing teams, double the level reported a year earlier.…

Read More

Naked Paper becomes the first B Corp subscription-based consumer brand to sign the Anti-Greenwash Charter

Stuart Mitchell

Naked Paper has become the first subscription-based consumer brand to sign The Anti-Greenwash Charter, marking an important step in strengthening standards for sustainability communications in the UK consumer market. While scrutiny of claims has increased across sectors, consumer brands face growing pressure. Research consistently shows that public trust in green claims remains fragile, with many consumers expressing scepticism about the accuracy and clarity of sustainability messaging. Naked Paper operates in a category where sustainability claims are highly visible and directly influence everyday purchasing decisions. Its decision to sign the Anti-Greenwash…

Read More

Prevented Ocean Plastic First To Pass New Audit Protocol For EU Food-Contact Recycled Plastics

Stuart Mitchell

Prevented Ocean Plastic has supported the development of the RINA Food Contact Recycled Plastics Audit Protocol, a new framework aimed at supporting a clear path to market for food-safe recycled plastics in Europe. Regulation (EU) 2022/1616 sets strict requirements for recycled plastics used in food-contact applications, including full process control and third-party certified Quality Assurance Systems. This sits alongside broader EU policy drivers such as the Packaging and Packaging Waste Regulation (PPWR) and the Single-Use Plastics Directive (SUPD), all of which are tightening expectations on traceability, safety and recycled content.At the…

Read More