Month: May 2026

ICO launch new guidance to support public authorities dealing with AI-generated FOI requests

Stuart Mitchell

The ICO have published new guidance to help public authorities confidently handle Freedom of Information (FOI) requests that involve the use of artificial intelligence (AI).  The guidance responds directly to what FOI practitioners have told us about the growing impact of AI on their work. Public authorities are seeing an increase in the volume and complexity of requests generated using AI tools, including requests that misquote legislation or require significant clarification before they can be processed.  Without clear, practical support, this trend risks placing pressure on FOI teams and could…

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FBI and OAAA Renew Partnership, Expanding Nationwide Out of Home Program Supporting Public Safety

Stuart Mitchell

The Out of Home Advertising Association of America (OAAA) have announced the renewal of its partnership with the Federal Bureau of Investigation, extending a nationwide program that uses out of home (OOH) media to support law enforcement and public safety efforts across the United States. Originally launched in 2007, the FBI’s Digital Billboard Initiative has evolved from a pilot program in Philadelphia into a nationwide network spanning more than 10,000 digital screens. Through OAAA and its member companies, media owners donate digital billboard space to display fugitives, missing persons alerts,…

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European cardiovascular research alliance awards over £5 million to drive new breakthroughs

Stuart Mitchell

Leading mid-career scientists from the UK, France, Germany, and the Netherlands are coming together to accelerate breakthroughs in the detection, diagnosis and treatment of cardiovascular disease.   They have received almost €6 million (approx. £5.2 million) from a pioneering partnership between the British Heart Foundation (BHF), the Dutch Heart Foundation (DHF), the German Centre for Cardiovascular Research (DZHK) and the Lefoulon‑Delalande Foundation (LDF), to support vital international research collaborations work over four years. The researchers will share expertise and resources to power new breakthroughs in cardiovascular science and medicine.   The…

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Advertising Association marks centenary with call to double down on trust

Stuart Mitchell

The Advertising Association (AA) celebrated its 100th anniversary at a Centenary Reception on May 6, bringing together 250 senior industry leaders in central London. At the event, Chief Executive Stephen Woodford delivered a keynote speech urging businesses and policymakers to see building trust as vital in strengthening advertising’s role as an essential engine for economic growth. Stephen Woodford, Chief Executive, said: “Advertising must be recognised for its contribution to growth, rather than as a cost to cut or something to ban. Being trusted helps drive that growth and we must…

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Creative Quality Emerges as Key Factor in OOH Campaign Performance, New Analysis Finds

Stuart Mitchell

Building on prior research demonstrating the effectiveness of out-of-home (OOH) advertising, new analysis from Clear Channel Outdoor and Super Optimal suggests that creative quality plays a meaningful role in determining why some OOH campaigns outperform others. Drawing on 27 RADARProof studies conducted with Kantar, the analysis incorporates creative scoring from Super Optimal to compare campaign performance across key brand metrics including ad awareness, favorability and purchase intent. In 70% of the measured campaigns, creative quality aligned with brand performance outcomes. Campaigns with stronger creative scores were more likely to deliver…

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