Month: June 2026

WARC releases The Future of Measurement 2026, exploring emerging trends in media and creative measurement

Stuart Mitchell

As marketing measurement continues to evolve, WARC, the global authority on marketing effectiveness, has today released The Future of Measurement 2026, a report that explores the latest emerging trends in media and creative measurement. It focuses on three key areas: the shift to outcomes measurement; how AI is moving measurement upstream; and the rise of creative intelligence.  Paul Stringer, Managing Editor Research and Insights, WARC, says: “Marketing measurement is no longer just about understanding what happened, but enabling better decisions about what to do next.  Traditional approaches – based on attribution, proxy metrics, and post-hoc reporting – are becoming less relevant.…

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ASA – Keeping gambling advertising responsible and protecting young people

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: Keeping gambling advertising responsible and protecting young people but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published two rulings involving a betting company (Betway) and an online betting platform (Oddschecker) where the advertisers’ Instagram posts featured well-known footballers. We investigatged whether, against our gambling rules, they were likely to have strong appeal to under-18s.   In the case involving Betway, we concluded that former…

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