Day: 22 August 2026

Airbus elevates hybrid-electric integration with LEIA Project

Stuart Mitchell

Airbus, with partners from across the European Union, the UK and the US, is pursuing its ambition to pioneer a hybrid-electric non-propulsive energy architecture for the next generation of commercial aircraft with LEIA – Large Scale Integration Demonstrator of Hybrid Electrical Architecture. LEIA, a project supported by the European Union Clean Aviation Joint Undertaking, will be fundamental to advancing high-voltage generation and distribution for innovative electrical aircraft systems for short-to-medium range aircraft. By bridging the gap between component-level innovation and aircraft-level maturity, the project aims to prepare these technologies for…

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Bauer Media Outdoor begins work on new sustainable bus shelters across West Northamptonshire

Stuart Mitchell

In collaboration with West Northamptonshire Council, Bauer Media Outdoor has begun installing a new generation of modern, environmentally friendly bus shelters across the area, as well as refurbishing existing shelters. In collaboration with West Northamptonshire Council, Bauer Media Outdoor has begun installing a new generation of modern, environmentally friendly bus shelters across the area, as well as refurbishing existing shelters. The project is being delivered in partnership West Northamptonshire Council, which will install, manage and maintain all the council’s shelters as part of a wider improvement programme. In total, the…

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Global Alliance Reaffirms Commitment to the Roman Declaration on Green Communication Responsibility

Stuart Mitchell

The Global Alliance for Public Relations and Communication Management has reaffirmed its commitment to advancing responsible and sustainable communication by celebrating the continued global momentum of The Roman Declaration on Green Communication Responsibility and announcing its official presentation to the African continent at the 2026 World Public Relations Forum (WPRF) in Abuja, Nigeria. In a letter to Danijel Koletić, CEO of APRIORI WORLD and one of the driving forces behind the Declaration, Global Alliance President & CEO Prof. Justin Green congratulated everyone involved in developing the initiative and reaffirmed the…

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Africa declares a new standard for its communications profession

Stuart Mitchell

On World PR Day last month, Africa’s professional communication bodies announce The Africa Declaration on the Professionalisation of Public Relations and Responsible Communication – a founding charter for continental self-governance, ethical practice, and shared professional standards. In a profession where anyone can claim to be a practitioner, where ethical failures carry no professional consequence, and where a continent experiencing rapid economic and democratic transformation has lacked any shared standard for responsible communication practice – Africa’s professional bodies have united to change that. On World PR Day 2026, a coalition of…

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Advertising Association outlines new Trust Action Plan

Stuart Mitchell

As part of its ongoing work to strengthen public trust in advertising and building on the work of the last action plan launched in 2021, the Advertising Association recently announced a new three-point Trust Action Plan. While public trust in advertising reached a five-year high of 40% in 2025, up from 30% in 2022, research indicates this recovery remains fragile, partly due to a gap between the public’s desire for advertising that is creatively rewarding, and their day-to-day experience where they can feel bombarded and they worry about the increased…

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