Day: 19 October 2026

Orizon achieves unprecedented carbon credit rating in the sector

Stuart Mitchell

Orizon, Latin America’s largest waste management company, has achieved an unprecedented milestone: the carbon credits generated at its Maceió (Alagoas state) and Sergipe (Sergipe state) Ecoparks have received an AA Rating from Sylvera, one of the world’s most rigorous carbon credit rating agencies. With this achievement, the two facilities become the only landfill-based carbon credit projects operated by Orizon worldwide to receive an AA rating from the institution. Out of 547 projects assessed globally by Sylvera across all existing carbon credit methodologies, including projects based on other sources, only nine…

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New WARC x LinkedIn research: How to build more Buyable brands. Introducing the 3Rs that make B2B brands more buyable

Stuart Mitchell

B2B buying has changed. Cycles now stretch 272 days with 22 stakeholders, and decisions are driven by social and emotional factors. Additionally, AI is changing how B2B buyers discover, research, and validate brands, with research finding that 94% of B2B buyers used LLMs during their buying journey in 2025. New research from WARC, LinkedIn, and LIONS Advisory reveals that the most effective B2B creative does more than build awareness, it strategically builds decision defensibility. An analysis of more than 700 best-in-class B2B campaigns found that the strongest performers consistently helped…

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THIS™ puts vegan credentials front and centre with Vegetarian Society Approved Vegan Certification

Stuart Mitchell

Leading plant-based brand THIS™ is putting its vegan credentials firmly in the spotlight, with the Vegetarian Society Vegan Approved Certification Mark being rolled out across its range. The certification has already launched across THIS™ Crunchy Mushroom Bites, Mushroom “Tofu” and Fillet Steak, which now proudly feature the Vegetarian Society Vegan Approved Certification Mark on pack. The mark will continue to roll out across the rest of the THIS™ range throughout the year, giving shoppers a simple way to identify products that have been independently checked against stringent vegan standards. The…

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Companion Launches SafeMatch® and Community Builder to Strengthen Brand Safety and Scale Creator Partnerships

Stuart Mitchell

Companion, the AI-powered intelligence platform built by Billion Dollar Boy, the global social agency with Creator Instinct®, today launches SafeMatch® and Community Builder to strengthen brand security, enhance creator discovery, and bring improved diligence to creator campaigns. These tools support key creator onboarding processes, providing the intelligence and operational infrastructure needed to scale creator partnerships with confidence. SafeMatch®: AI-Powered Vetting for Modern Brand Safety As more brands commit and increase creator marketing budgets, thorough due diligence has become critical. Yet, the growing scale of creator campaigns increases the potential challenges…

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The Earthshot Prize Announces City of Barcelona as a 2026 Finalist

Stuart Mitchell

The city of Barcelona is today revealed as a 2026 Finalist of The Earthshot Prize, the world’s most prestigious environmental award, for turning one of Europe’s most intensively used urban coastlines into a global blueprint for climate adaptation for other cities to replicate.  The Earthshot Prize, founded by Prince William in 2020, recognises solutions from different geographies, sectors and stages in their life cycle, dedicated to solving our planet’s greatest environmental challenges. Now past the halfway point of the Earthshot decade, The Earthshot Prize in 2026 is celebrating leadership from…

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