25 Days Out: PRCA Poll Reveals PR Industry Brexit Preferences

With just under 25 days left until the UK is due to leave the EU, a Public Relations and Communications Association (PRCA) and The Pulse Business poll of public relations agency heads and communication directors has revealed industry preferences on the issue of Brexit.

A poll of 361 industry leaders asked a simple question: “Thinking about Brexit, what would be your preferred outcome?”. Responses were as followed:

  • – 5% said ‘The UK exits on WTO terms’
  • – 9% said ‘Article 50 is extended’
  • – 18% said ‘The UK exits on the Withdrawal Agreement terms agreed by the Prime Minister with the EU’
  • – 23% said ‘The UK exits but remains in the Customs Union’
  • – 45% said ‘Article 50 is rescinded’

On the results, Francis Ingham MPRCA, Director General, PRCA, commented: “With just a few weeks to go until the UK is due to leave the EU, the PR industry remains divided on the issue, with many passionate views held. 

“By far the largest bloc of industry leaders wants Article 50 rescinded; followed by nearly a quarter of respondents who want the UK to leave but to remain in the customs union. The option with the smallest number of industry supporters is leaving on WTO terms.

“The most recent PRCA Quarterly Economic Barometer showed that agency heads are positive for their own firms and for the wider industry, but overwhelmingly negative about the UK economy. At the heart of that negativity lies Brexit -an issue which PR leaders desperately want to see resolved”.

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