Day: 8 November 2025

PRCA welcomes the formal launch of the Ethics and Integrity Commission

Stuart Mitchell

The launch by Government of a new Ethics and Integrity Commission (EIC) is an important step toward strengthening ethics, integrity, and transparency across public life. PRCA Head of Public Affairs, Louise Whatham, said: “We welcome the establishment of the Commission and encourage Doug Chalmers to approach this role with courage and conviction. The Nolan Principles remain the foundation of ethical conduct in public life, yet awareness and consistent enforcement among MPs are still lacking. “While ethical frameworks have become more prevalent, public trust in politics continues to decline. The Commission…

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Balance efficiency and effectiveness or risk a marketing ‘death spiral’

Stuart Mitchell

New joint industry research reveals a disconnect between the true factors driving marketing effectiveness compared with what CMOs believe. This is according to Les Binet and Will Davis, Chief Data Officer at Medialab Group, who presented their findings at the IPA Effectiveness Conference 2025. According to new analysis of the IPA Databank, budget is eight times more important than ROI when it comes to driving effectiveness. When looking at how variations in profit were generated in IPA Effectiveness Award-winning case studies, ROI only accounts for 11% of the variations in…

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National Trust launches ‘Wild Senses’ campaign to reignite nature connection this autumn

Stuart Mitchell

As the days grow shorter and colder, the National Trust is calling on the public to resist the seasonal retreat indoors and instead embrace the sensory richness of autumn through its new nationwide campaign, ‘Wild Senses’. Launching after last night’s first episode of Hamza’s Hidden Wild Isles – the BBC’s new nature series co-produced by the National Trust and The Open University – the campaign urges people to step outside and reconnect with the natural world on their doorstep. The series presented and narrated by wildlife expert and cameraman Hamza…

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The King’s Trust: Gen(eration) AI Report

Stuart Mitchell

The King’s Trust has launched the findings of new research commissioned with Public First on the impact of AI on young people’s employment. The new economic modelling and large-scale polling has produced a detailed analysis of how AI is likely to affect young people’s place in the labour market.    The report’s economic modelling finds the impact that AI could have in making the roles young people hold more productive would be worth up to £16 billion to the UK economy. However, the roles held by young people that are at…

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