Beta Good, the newly launched sustainability and impact consultancy from Forever Beta has been appointed as the lead creative agency for Ocean Tee – a sustainable golf brand looking to disrupt the golf industry and change it for the better. Ocean Tee started with the simple idea of replacing plastic golf tees with sustainable bamboo tees in an effort to try and help tackle the current plastic crisis that our oceans are suffering. On top of this, the brand committed to giving 25% of corporate profits to marine conservation charities.…
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Interview with Robin Gadsby, CEO, of Forever Beta, and the new Beta Good Consultancy – Marketing in the Time of Covid-19
Our latest Marketing in the time of COVID-19 series is an interview with Robin Gadsby, CEO, of Forever Beta, and the new Beta Good Consultancy. Forever Beta are a full-service communications and problem solving company with one objective: to help brands and businesses become forces for good. For too long things have gone unchallenged, but we’re now at a tipping point. Businesses and brands can no longer get away with simply chasing profits. They have to show how they’re serving the planet and society, as well as their shareholders. Customers…
ICO Sandbox publishes its exit report following work with ‘Good With’ – a startup aiming to give young adults fairer access to financial products and services
The ICO’s Regulatory Sandbox aims to support organisations who are creating products and services which utilise personal data in innovative and safe ways. Good With, a fintech and edtech start-up, entered the Sandbox as part of its work to develop mobile applications which will help educate young adults on personal finance. It plans to develop a Financial Virtual Assistant (FVA) app which will combine various personal data sources to produce a ‘financial readiness score’. Good With hopes this readiness score will help to provide the FVA’s users (18-24-year-olds), who might…
Givsly Launches Good Advertising to Enable Publishers and Brands to Turn Social and Environmental Goals Into Action
Givsly, the purpose-led advertising and marketing company, recently announced the launch of its Good Advertising solution that gives advertisers a competitive edge by breaking through in a cluttered landscape and driving real engagement – all while doing good for society. Big Happy, MobileFuse, Teads and Undertone signed on as the first users during its beta phase. Good Advertising employs a variety of formats to make it easy for advertisers to leverage across their ads – whether it’s video, content or social, when a consumer engages with an ad through a…
Pioneering new enterprise, Good Brains for Good Brands, connects advertising talent with charities hit by the pandemic
An innovative new social enterprise, Good Brains for Good Brands (GBGB), has launched to connect creative industry talent with charities that need help to raise vital funds and awareness at this critical time for the third sector. GBGB is launched by the recruitment company, Unknown, to enable creative talent to work with the organisations that need their skills most right now – charities that have lost their traditional means of fundraising as a result of the pandemic. GBGB provides bespoke dedicated teams from the creative industries who give their time…