Beta Good wins sustainable golf business, Ocean Tee

Beta Good, the newly launched sustainability and impact consultancy from Forever Beta has been appointed as the lead creative agency for Ocean Tee – a sustainable golf brand looking to disrupt the golf industry and change it for the better. Ocean Tee started with the simple idea of replacing plastic golf tees with sustainable bamboo tees in an effort to try and help tackle the current plastic crisis that our oceans are suffering. On top of this, the brand committed to giving 25% of corporate profits to marine conservation charities.…

Interview with Robin Gadsby, CEO, of Forever Beta, and the new Beta Good Consultancy – Marketing in the Time of Covid-19

Our latest Marketing in the time of COVID-19 series is an interview with Robin Gadsby, CEO, of Forever Beta, and the new Beta Good Consultancy. Forever Beta are a full-service communications and problem solving company with one objective: to help brands and businesses become forces for good. For too long things have gone unchallenged, but we’re now at a tipping point. Businesses and brands can no longer get away with simply chasing profits. They have to show how they’re serving the planet and society, as well as their shareholders. Customers…

Pioneering new enterprise, Good Brains for Good Brands, connects advertising talent with charities hit by the pandemic

An innovative new social enterprise, Good Brains for Good Brands (GBGB), has launched to connect creative industry talent with charities that need help to raise vital funds and awareness at this critical time for the third sector. GBGB is launched by the recruitment company, Unknown, to enable creative talent to work with the organisations that need their skills most right now – charities that have lost their traditional means of fundraising as a result of the pandemic. GBGB provides bespoke dedicated teams from the creative industries who give their time…

Forever Beta launches strategic sustainability business

Forever Beta Group expands its ventures portfolio by launching Beta Good, a strategic sustainability consultancy aimed at delivering agile, effective solutions to modern sustainability issues.   Called Beta Good, it will focus on creating agile and effective strategies for clients who are struggling to come to terms with the modern demands of sustainability in business, demands that have been exacerbated by Covid-19.  Beta Good’s offering will include six areas of focus, with clients being able to tailor packages to suit their individual needs. These are; global macro trends analysis, full business…

New toolkit launched to help organisations using AI to process personal data understand the associated risks and ways of complying with data protection law

Alister Pearson, the ICO’s Senior Policy Officer – Technology has put out a blog on their website which introduces a new beta version of their AI and Data Protection Risk Toolkit. He explains how it can assure organisations that use AI to process personal data that they are processing it in line with the law and how organisations can help the ICO shape a final version. “Understanding how to assess compliance with data protection principles can be challenging in the context of AI. From the exacerbated, and sometimes novel, security…