Author: Stuart Mitchell

New “RPF” Certification To Help Protect Coral Reefs Debuts In Earth Month

Stuart Mitchell

With “reef-safe” sunscreen claims still largely unregulated, a new certification is helping to set an industry standard: Reef Protection Factor (RPF), developed by the University of Derby in collaboration with the global creative agency McCann. RPF is a pioneering certification designed to address the issues around chemical pollution around the world which is impacting our oceans and aiding in the decline of vital ecosystems such as tropical coral reefs. It pushes the industry forward by initially targeting one of the most preventable local stressors facing these ecosystems: harmful chemicals, for…

Read More

HEAD launches more sustainable BOOM RAW racquet on Earth Day by using Toray’s bio-circular carbon fibers

Stuart Mitchell

HEAD continues to innovate with the launch of the BOOM RAW tennis racquet, an encouraging development in the search for a more sustainable future for racquet sports. All of the carbon fibers are bio-circular carbon fibers in the limited-edition and highly innovative BOOM RAW racquet, which offers the same explosive power – along with the same fun, feel and easy playability – as the regular, in-line BOOM racquet. The bio-circular carbon fibers are manufactured by Toray and its subsidiary Toray Carbon Fibers Europe. Showcasing that nothing changes except what matters,…

Read More

LoopMe and Cedara partner to tackle carbon emissions

Stuart Mitchell

LoopMe, the global leader in brand performance, today announced a partnership with Cedara, the Carbon Intelligence Platform, as part of its ongoing commitment to creating a sustainable advertising ecosystem. The collaboration sees LoopMe integrate Cedara’s platform to help brands and agencies reduce the environmental impact of their campaigns. This is achieved through comprehensive carbon emissions measurement for campaigns and Private Marketplaces (PMPs), allowing clients to understand and address their current carbon footprint. This is supported by placement and delivery optimization to remove high carbon-emitting inventory and ensure more environmentally friendly…

Read More

UK start-up UNDO wins $5 million share of XPRIZE Carbon Removal to accelerate its work removing carbon for good

Stuart Mitchell

UNDO, a world-leading carbon removal company, has won $5 million from the coveted XPRIZE Carbon Removal competition for its enhanced rock weathering solution with operations in Canada. The four-year, $100 million competition is the largest incentive prize in history. It aims to tackle the biggest threat facing humanity – climate change. It encourages the development of high-quality carbon dioxide (CO₂) removal (CDR) solutions that are scalable to gigatonne level and durably and sustainably remove carbon dioxide (CO₂) from the atmosphere and oceans. UNDO’s enhanced rock weathering (ERW) solution accelerates the natural process…

Read More

Climate Tech Platform 51toCarbonZero secures £3M investment

Stuart Mitchell

Pioneering climate-tech company, 51toCarbonZero, has secured £3 million in funding to expand and enhance its next-generation platform. Fuel Ventures led the investment for the sustainability business, which ensures effective corporate transition to net zero while boosting clients’ business performance. The £3 million funding round includes contributions from angel investors, and follows a previous investment by Fuel Ventures, reflecting the significant growth 51toCarbonZero has achieved. 51toCarbonZero specialises in the media, marketing and advertising sectors, supporting numerous agencies and adtech vendors to reach net zero. This additional funding will enable 51toCarbonZero to…

Read More