Author: Stuart Mitchell

Alzheimer’s Society partners with Coronation Street to create bespoke ads in tribute to dementia storyline

Stuart Mitchell

Alzheimer’s Society has teamed up with ITV and Coronation Street in order to shine a light on the growing impact of dementia across the UK. Alzheimer’s Society has teamed up with ITV and Coronation Street in order to shine a light on the growing impact of dementia across the UK. Positioning themselves as the charity who is there to tackle every aspect of the disease and to give help for today and hope for the future. Working with Medialab and ITV Creative Created in partnership with Medialab and ITV Creative,…

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SAP CSR 2024 eBook Highlights How Real Impact Starts with Connection

Stuart Mitchell

If you’re looking for proof that collective action works, start here. The new SAP Corporate Social Responsibility (SAP CSR) eBook—Helping the World Run Better, Together—unites stories, data, and momentum from across the globe. It’s a snapshot of how SAP and its partners are building ecosystems, not just programs, that aim to deliver lasting change. This is what they state on their website: At SAP, we believe real change begins with deep connection: between companies and communities, between bold ideas and practical infrastructure, and between those willing to take risks and…

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Kelley Robinson, President of the Human Rights Campaign Named a Young Global Leader

Stuart Mitchell

The World Economic Forum named Human Rights Campaign President Kelley Robinson to the Forum of Young Global Leaders, its annual list of just over 100 changemakers from around the world who are recognized for their remarkable potential to shape the future of our world. The list recognizes the impact, innovation and achievement of the world’s most impactful individuals—the Young Global Leaders community includes over 1,400 leaders from more than 120 countries spanning business, government, civil society, media, the arts and beyond.  Robinson is a trailblazing advocate and leader in the…

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UK marketing budgets decline for first time in four years but year-ahead plans stay upbeat

Stuart Mitchell

UK companies revised their total marketing budgets down in the opening quarter of 2025, marking the first overall decline in four years, according to the latest IPA Bellwether Report. A net balance of -4.8% of firms cut their marketing budgets, a marked shift from the previous quarter which recorded growth with a net balance of +1.9%. Just under a quarter of panel members reported a reduction in their marketing budgets (24.2%), compared to 19.4% indicating an increase. Anecdotal evidence suggested that declining sales and reduced revenue led to a reallocation…

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IFC and Santander Chile Launch First US$100 Million Loan for Green Building Projects

Stuart Mitchell

The International Finance Corporation (IFC), a member of the World Bank Group (WBG), has committed a US$100 million loan to Santander Chile to finance green building projects. This marks IFC’s first green loan in Chile dedicated exclusively to environmentally friendly buildings, and it is also the first loan of its kind granted to the Santander Group worldwide. The transaction includes a sustainability-linked incentive, which is contingent on Santander Chile meeting key performance indicators (KPIs) related to the development of green construction sub-projects aligned with the Excellence in Design for Greater…

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