Author: Stuart Mitchell

The Ad Council Elects 17 New Members to Its Board of Directors

Stuart Mitchell

The Ad Council, America’s leader in leveraging the power of communications to inspire action and accelerate change around the nation’s most pressing issues, elected 17 new members to its Board of Directors at its biannual Board meeting yesterday. Along with welcoming a new group of leading marketing, media and business executives, the nonprofit organization also elevated Carla Hassan, Chief Marketing Officer, JPMorganChase, to the role of Vice Chair. Chaired by Tara Walpert Levy, VP, Americas at YouTube, the Ad Council’s Board of Directors harnesses industry leaders’ vast and varied expertise…

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JELL-O Unveils First-ever Plant-based Chocolate Pudding

Stuart Mitchell

For more than 125 years, JELL-O has made life’s moments sweeter through its delightfully delicious offerings. Recently, the pudding category leader boldly steps into the plant-based space with new JELL-O Oat Milk Chocolate Pudding. Rolling out to retailers nationwide, this new treat delivers the signature creamy texture and rich chocolate taste JELL-O fans know and love – now in a lactose-free and vegan format. This monumental moment marks the first time Kraft Heinz has both entered the plant-based desserts category and launched an oat milk-based product. Milk is one of…

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Serviceplan Group and BMW expand agency model ‘THE MARCOM ENGINE’

Stuart Mitchell

The Serviceplan Group and the BMW Group are continuing and expanding their successful cooperation within the scope of the agency model “THE MARCOM ENGINE”. Following the recent contract extension until the end of 2027, Serviceplan will also be responsible for the majority of asset production as well as the adaptation and rollout of central campaigns. Christian Schmitz, who has held the role of CEO at The Marcom Engine for three years, comments: “THE MARCOM ENGINE stands for an operationally optimised and efficient agency model that delivers data-driven product communication from…

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New EcoVadis Worker Voice Strengthens Responsible Sourcing and Human Rights Due Diligence

Stuart Mitchell

EcoVadis, the leading sustainability intelligence platform for global supply chains, today announces the availability of the EcoVadis Worker Voice survey. The latest offering in the EcoVadis portfolio of solutions was developed with Ulula to further strengthen EcoVadis’ position to help organizations improve working conditions, comply with regulations, and drive meaningful change on a global scale.  A volatile trade environment and ongoing supply chain disruption increase the risk that workers will bear the brunt of adjustments to tariffs across an organization’s value chain. EcoVadis Worker Voice provides a cost effective system…

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“Evolution of Smooth” Brand Campaign Wins the Iridium as the Most Effective Campaign in the World

Stuart Mitchell

Effie Worldwide has announced eos as the winner of the prestigious Iridium Award, for the 2024 Global Best of the Best Effie Awards. The competition awarded their “Evolution of Smooth” brand campaign – brought to life by Mischief @ No Fixed Address – as the single most effective marketing effort in the world.  The 2024 Global Best of the Best Awards was open to Grand and Gold Effie winners from 55+ national and regional Effie Awards programs held throughout 2023, all vying for the highest honor in marketing effectiveness. The…

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