Category: Articles

Pandemic profits soar by billions as poorest pay price – Oxfam

Stuart Mitchell

Thirty-two of the world’s largest companies stand to see their profits jump by $109 billion more in 2020, according to a new Oxfam report which highlights that Covid-19 has exacerbated existing inequality with the most vulnerable losing out. Power, Profits and the Pandemic outlines how many corporations around the globe – including those bailed out by governments – have put profits and pay outs to shareholders before jobs and workers’ safety and have pushed costs and risks associated with Covid-19 down their supply chains. The pandemic was declared almost six…

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Guest Post: It’s time to eradicate the negative stigma of dyslexia in the marcomms industry

Stuart Mitchell

Madeleine Weightman, Co-Founder of the platform for marketing and comms freelancers, The Work Crowd which has launched a diversity board with Hanson Search, explains her family’s experience with dyslexia and provides practical tips for agencies to avoid discriminating against people living with it. I was diagnosed with dyslexia when I was about 13 and my sister Alice got the diagnosis at around 11 years of age. At the time, it wasn’t the school that picked it up, but our mother. Both of us always struggled at school and were in…

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#FuturePRoof 4: An uplifting look at BME talent

Stuart Mitchell

The fourth edition of #FuturePRoof has been published celebrating BAME talent. Following a crowdsourced model characteristic of the #FuturePRoof series, its aim is to reassert public relations as strategic management function and make best practice available to all. Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making, A piece on media diversity provides an important view on what happens when journalists don’t represent the communities they serve, while two further chapters deliver…

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National Trust publishes new survey report on links between historic places, colonialism and slavery

Stuart Mitchell

The National Trust has published a report showing connections between 93 of its historic places and colonialism and historic slavery. The survey, commissioned by the Trust last September, is part of a broader commitment to ensuring links to colonialism and historic slavery are properly represented, shared and interpreted as part of a broader narrative at relevant National Trust places.  The conservation charity has to date explored histories of colonialism and slavery at some of its places including projects such as ‘Colonial Countryside’, which has worked with school children at selected…

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Product Giving Alliance supports up to 16,700 charities during the pandemic and urges businesses to commit to goods and service donation for the long term

Stuart Mitchell

Launched in May 2020, the Product Giving Alliance unites four charities, Charity Digital, FareShare, In Kind Direct and International Health Partners, to make supporting communities the easy option for companies, manufacturers and retailers. As Covid-19 took hold across the world, the Alliance has provided digital support and training, food, essential consumer goods and medical supplies worth almost £60m to charities in the UK and overseas already this year. The Product Giving Alliance provides a single solution for any business wanting to use their goods and services to benefit society. First…

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