Category: Articles

Climate Neutral certified 145 brands in its first 12 months

Stuart Mitchell

Climate Neutral has made impressive strides this year combating carbon emissions, even amidst a global pandemic and turbulent economy. In the past 12-months, Climate Neutral certified 145 brands, offsetting more than 200,000 tonnes of CO2. Climate Neutral is a 501(c)(3) nonprofit focused on generating positive change in corporate carbon responsibility, helping businesses measure and offset their carbon footprints to net-zero. The  Climate Neutral Certified consumer-facing label indicates that a brand has taken action to curb its greenhouse gas emissions, effectively creating a much-needed universal standard for corporate carbon responsibility and a…

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Door drop engagement remains strong according to DMA research

Stuart Mitchell

Once through the letter box, the average door drop is seen by 1.05 people in the home and interacted with about 3 times per item (2.80 on average) – according to the latest research infographic from the Data & Marketing Association (DMA). The latest insights from JICMAIL show that despite the slight reduction in the number of items households are receiving, the reach and frequency for these mail items remain strong. The reach, that’s the number of people in a household who have been exposed to the door drop, is…

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Consumers say brand advertising must capture their true lifestyles and cultures to be relevant, according to new Getty Images research

Stuart Mitchell

Nearly 80 percent of people globally have said it isn’t enough to have people of various ethnicities, backgrounds, and appearances in advertising but that they expect companies to do a better job at capturing people’s true lifestyles and cultures. This is according to new research by Getty Images, a world leader in visual communications and pioneer in the field of visual trend methodology. The findings have been revealed in a second wave of research for Getty Images’ creative insights platform Visual GPS, completed in conjunction with global market research firm…

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Three-quarters of women aspire to open their own business, according to new research.

Stuart Mitchell

A new survey of 9,000 women across 15 countries, including 2,000 women in the U.S., found that globally, the majority (72%) aspire to open their own business — of those, 50% don’t yet have a business and 22% have one but would like to open another. For American women polled, 57% have dreams of being an entrepreneur. This is an increase from last year’s Global Entrepreneurship survey*, which found 46% had aspirations to open a business. And part of that increase may be due to the economic uncertainty many people…

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Black entrepreneurs see increase of support thanks to Black Lives Matter but still face many unique challenges

Stuart Mitchell

A staggering 75% of Black business owners have seen an increase in business since the beginning of June, according to new research conducted to coincide with National Black Business Month, a time to recognize and celebrate the important contributions from Black-owned businesses. The poll of more than 400 Black business owners found that as a result of the recent Black Lives Matter protests across the nation and across the world, prompted by the death of George Floyd. While the increase in business has been welcome, particularly in light of the…

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