Category: Articles

Wavemaker Hold LGBTQ+ Panel To Celebrate London Pride

Stuart Mitchell

To celebrate London Pride, Wavemaker got together a panel with formidable experience of bringing LGBTQ+ marketing into the mainstream. They discussed the opportunities – and the potential pitfalls – of targeting LGBTQ+ communities in their communications. The panelists included: Andrew Sanderson, Customer Marketing Manager at Thomas Cook Airlines, Antonia Bonello, Buzzfeed Art and Partnerships Director, Darren Clapich, Founder of Othervox, Maya-Liam Haynes, Social Media Assistant at RNIB, and  Peter Heneghan, Head of Communications at LADbible Group. Below is a write up of the key points from the panel, Panelists Andrew Sanderson, Customer Marketing…

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Wisconsin’s Dr. Adel Korkor Run Across America to Raise Awareness for Mental Health Attracted over 2000 Runners/Walkers and Reached over 85 Million People

Stuart Mitchell

Dr. Adel Korkor, a nephrologist from Wisconsin, recently completed his transcontinental journey to raise awareness for mental health. Over the course of 50 days, 50 states and 50 5Ks, Korkor raised over $100,000 to benefit mental health in America through the Five Fifty Fifty charity and ran with over 2,000 participants who joined him on his campaign for mental health awareness nationwide. To complete his journey, Korkor traveled 21,600 miles – 12,600 by air and 9,000 by driving. Throughout the travels, Korkor reiterated his key facts: mental health problems are…

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New analysis reveals GPs prescribing practices for quitting services and treatment

Stuart Mitchell

A report published by the British Lung Foundation highlights a 75% decline in stop smoking aids being prescribed by GPs and pharmacists across the country. The new analysis suggests that smokers are being discriminated against. Clinical Commissioning Groups are prioritising saving money over saving lives and flouting the basic principles of the NHS, to care for people, warns the British Lung Foundation. ‘Less Help to Quit: What’s happening to stop smoking prescriptions across Britain’ outlines the tactics being used by CCGs, to discourage GPs from providing their patients with clinically…

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Alzheimer’s Research UK partners with new investment platform

Stuart Mitchell

Alzheimer’s Research UK is ‘delighted’ to be partnered with Greenfinch – a socially responsible investment platform which offers its members the chance to give back to a chosen charity. When opening an account with Greenfinch, investors can opt in to be part of the ‘You Give We Give’ (YGWG) donation scheme. This gives members the opportunity to donate a percentage of their annual profits to a charity of their choice, while also having the option of making an initial donation when they open their accounts. The investment management company behind…

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Channel 4 finds purpose-driven ads resonate most with young viewers

Stuart Mitchell

Brands which engage with important issues through purpose-driven advertising are able to build a stronger connection with young customers, according to new research from Channel 4’s 4 Sales. The research was commissioned to coincide with “PL4Y presents…” the first in a new series of exclusive, invitation-only events which bring together key influencers from across the ad industry to debate topical issues. Most respondents (55%) believe that brands should be a force for good in the world, rather than just selling products and services (45%) and young people are particularly receptive…

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