Category: Articles

Majority Of Drivers Don’t Believe Texting While Driving Is Dangerous

Stuart Mitchell

People who text while driving are six times more likely to be involved in a car crash. To combat this problem, more and more states are adopting driving laws that require people to use hands-free devices in the car. Yet a new study shows that many drivers are still willing to take the risk, as ‘fear of missing out’ and separation anxiety keep them from abiding by the law. The study, published in Risk Analysis: An International Journal, reveals that many drivers don’t perceive texting and driving to be dangerous…

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The Story of How Not To Do Your Marketing – The ZX Vega+

Stuart Mitchell

We live in a world where many things have been changed with the creation of crowdfunding. Since its creation in the early 90s  it has allowed the opportunity for niche creations to find their audience at less of a risk to their creator than normal manufacturing. It has also created a new, more targeted field in marketing as well, you have a limited window and resources to find and target your niche and to create a campaign that draws those on the fringe in. Over the last 2 and a…

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Nearly One-Third of Respondents Believe the Advertising Industry Does Not Welcome Diversity, According to BBH NY Beautiful Minds Survey

Stuart Mitchell

A survey of aspiring advertising planners and strategists finds that about a third (31 percent) believe the industry does not welcome diversity. Moreover, when asked if they think advertising is more, equally or less welcoming than other industries, a large portion of respondents thought advertising was only on par with others (44 percent more welcoming, 42 percent equal and 13 percent less). The survey was fielded to the 50 participants of the Griffin Farley’s Search for Beautiful Minds event, held annually by BBH NY to identify the best aspiring strategic…

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The Industry Panels that help the ASA and CAP in their regulatory decision making

Stuart Mitchell

This is a copy of text from the CAP/ASA website but I feel it may be useful to some people here so please feel free to explore the site and see what else they have to offer. The ASA and CAP often need to make decisions in areas that are very complex and in exceptional cases we may need to take a view from industry experts to ensure our recommendations and decisions accurately reflect the realities faced by the industry we regulate.  The advertising industry is central to the success…

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UK supermarkets squeezing millions of the poorest farmers and workers in their supply chains

Stuart Mitchell

Millions of people who produce the food for supermarkets are trapped in poverty and face brutal working conditions, with many going hungry, according to a new report on global supermarket supply chains, published by Oxfam. Ripe for Change highlights how supermarkets, including Tesco, Sainsbury’s, Morrisons, Asda, Aldi and Lidl, are increasingly squeezing the price they pay their suppliers with less and less of the price paid at the till reaching the small-scale farmers and workers who produce the food. This, coupled with the weakening influence of small-scale farmers and workers,…

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