Category: Articles

Three International Women’s Day-Inspired Tips from iStock to Help SMBs Authentically Engage with Female Customers

Stuart Mitchell

For International Women’s Day on March 8, iStock has unveiled a series of tips to help SMBs meaningfully depict diversity, encouraging them to intentionally and authentically portray women across age, race and cultural lines in their marketing and advertising campaigns for their benefit, and the benefit of women everywhere.    According to Visual GPS, an in-house iStock research initiative, nearly 1 in 2 female consumers expect a company to demonstrate consistent commitment to inclusivity and diversity in its advertising and communications. Furthermore, nearly 8 in 10 women globally agree, it is important…

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Alzheimer’s Research UK welcomes Scottish government’s pledge to research why so many people with dementia have died from COVID-19

Stuart Mitchell

Alzheimer’s Research UK has welcomed the Scottish government’s plan to support people with dementia affected by COVID-19, as it vows to carry out research to find out why so many people with dementia have died during the pandemic. The commitment is one of several made in the government’s plan, outlining how it intends to support people with dementia, their carers and families, as the nation recovers from the COVID-19 pandemic. In July 2020, the National Records of Scotland showed that of all deaths involving COVID-19 between March and June 2020,…

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Young Brits Shift to Thrift: The pandemic, new tech & rise in awareness drive clothes swapping and sharing amongst young Brits

Stuart Mitchell

From designer fashion rentals to clothes-swapping circles, sharing clothes shifted up a gear in 2020 with clothes swapping set to be one of the big fashion trends of 2021, driven by fashion and eco conscious Gen Z and Millennials.  This predicted shift to thrift has been accelerated by the pandemic amongst younger digitally switched-on consumers aged 16-30. According to a new survey carried out by Censuswide* on behalf of the North London Waste Authority (NLWA): 1 in 2 Millennials (25-30) and Gen Z (16-24) bought second-hand, swapped or borrowed more in 2020…

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New study on the mental health of Generation Z from The Prince’s Trust and Education Policy Institute

Stuart Mitchell

The Education Policy Institute (EPI) and The Prince’s Trust have published a major study on the mental health and wellbeing of young people in Generation Z. Based on data from the Millennium Cohort Study and supported by Tesco, the report reveals new insights into the determinants of young people’s wellbeing, including how it is affected by their relationships, background and use of social media. The study examines the personal experiences of young people in England at age 11, 14 and 17. This is supplemented by focus group responses from November 2020. The…

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Samaritans publishes new handbook on men’s wellbeing services

Stuart Mitchell

Based upon the insights from a series of co-design workshops with men, Engaging men earlier: a guide to service design provides five key principles for anyone designing, running or commissioning wellbeing groups for men. From fostering achievement to building relationships and feeling a sense of purpose, the new Samaritans handbook is informed by what men told Samaritans is really important for maintaining positive mental health. It also includes practical elements for service providers to consider such as accessibility and communication, which are crucial in helping them appeal to men earlier…

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