Category: Articles

4 Unethical Marketing Practices You Need To Avoid! by Scarlett Erin

Stuart Mitchell

When one starts a company, either online or in real life, many have hopes of striking it rich. However, not everyone wants to make money honestly using hard work, not everyone has what it takes to be successful solely through ethical marketing practices. This is exactly why many people start engaging in unethical marketing practices. The goal here may be to trick customers into buying more, shutting out their competition, or simply enhancing their own name in some way. If the process is not strictly honest, the company may be…

Read More

Gaming Industry awards funding for Lifelyte’s new VR Project

Stuart Mitchell

Lifelites, the charity which provides specialist entertainment, educational and assistive technology packages to over 10,000 children and young people with life-limiting, life-threatening and disabling conditions in children’s hospices, has been awarded nearly £70,000 by GamesAid. GamesAid is a charity, which represents the UK video gaming industry, raises hundreds of thousands of pounds every year that they then donate to a number of small children’s charities. Lifelites were chosen by GamesAid to receive a donation that will help them to provide and maintain life-enhancing technology for terminally ill and disabled children…

Read More

International Day of the Girl Child

Stuart Mitchell

This year, International Day of the Girl (11 October) will focus on the theme, “EmPOWER girls: Before, during and after conflict“. Every 10 minutes, somewhere in the world, an adolescent girl dies as a result of violence. In humanitarian emergencies, gender-based violence often increases, subjecting girls to sexual and physical violence, child marriage, exploitation and trafficking. Adolescent girls in conflict zones are 90 per cent more likely to be out of school when compared to girls in conflict-free countries, compromising their future prospects for work and financial independence as adults.…

Read More

Psyched founder offers mental wellness advice in new five-part series for The Drum

Stuart Mitchell

In an effort to combat the stigma of mental health issues in the workplace, Kathleen Saxton, founder of Psyched Global, has teamed with The Drum to offer a series of tips for professionals on how to handle the issue at work. Saxton, who has worked with a number of senior marketing professionals over the years via her mental wellness consultancy, will offer five tips through a series of videos to inform and help deal with issues in the workplace and help bring more of an understanding to the issues when…

Read More

World Mental Health Day – Mental health in the workplace

Stuart Mitchell

As today is World Mental Health Day I thought it was worth posting this up as an article for those who might find it useful. This is the World Health Organisation Information Sheet. Mental health in the workplace Information sheet September 2017 Key facts Work is good for mental health but a negative working environment can lead to physical and mental health problems. Depression and anxiety have a significant economic impact; the estimated cost to the global economy is US$ 1 trillion per year in lost productivity. Harassment and bullying…

Read More