Category: Articles

H&M Foundation helps makes breakthrough in recycling garments

Stuart Mitchell

The four-year innovative partnership between the non-profit H&M Foundation and The Hong Kong Research Institute of Textiles and Apparel (HKRITA) has found groundbreaking solutions to recycle blend textiles into new fabrics and yarns – without any quality loss – through a hydrothermal (chemical) process. The technology will be scaled up and made available to the global fashion industry. The finding is a major breakthrough in the journey towards a closed loop for textiles. “For too long the fashion industry has not been able to properly recycle its products, since there’s…

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PC Chandra Jewellers & JWT Kolkata present Kanya Rupeno, Daughters of Clay

Stuart Mitchell

PC Chandra Jewellers, working with JWT Kolkata, have released a short documentary entitled ‘Daughters of Clay’ to highlight the great work female sculptors are doing and also to highlight the gender bias in the community. Since time immemorial, the worship of Devi Durga has been the biggest celebration of women power. However, even to this day women don’t get equal recognition for their talent, as their male counterparts. Even in Kumartuli, the potter’s colony that creates nearly 4000 durga idols every year, women’s contribution is either almost non-existent or not…

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Disabled young people feel failed at an early age

Stuart Mitchell

Disabled young people may be held back from getting on the career ladder, going on to further education or work-based training — because they fail to get the support or encouragement they need at an early age. A Leonard Cheshire Disability commissioned survey of disabled people in the UK who had their disability at school revealed barriers to gaining employment, education, or training existed even at that age. Half (51%) of 18-30 year-old adults surveyed said their teachers may have had lower expectations of them because of their disability. Around…

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Challenging perceptions of the digital native generation

Stuart Mitchell

We tend to think of the current generation as being by far the tech savviest and from a marketing perspective this can often colour how we put forward new campaigns and ideas, however the situation also means that for those who do not feel the natural ‘tech savviness’ we feel the current generation has there can be a feeling of digital exclusion. This can also be added to where there are issues of geography or social situation which can affect how people use their digital resources. A new report launched…

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Paralympics sports helps Syrian boy look beyond disability

Stuart Mitchell

This isn’t a marketing story as such, but I felt it was one worth telling, I think we should publicise the good work these organisations are doing. Two years ago, a bomb attack on his home in the city of Homs left Najib Alhaj Ali paralysed from the waist down. In spite his injury, Najib and his family made their escape from the devestated city, and braved a crossing across the Mediterranean Sea on a flimsy rubber dinghy from Turkey to Greece. The family were eventually granted asylum there in…

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