Category: Ethical Marketing Advice

What you see is what you get – headline prices and cashback or trade-in promotions

Stuart Mitchell

The CAP have recently added advice to their website on headline prices and cashback. CAP’s Compliance team have recently found themselves following up on a number of complaints about sponsored search ads where a stated headline price has been reduced by the amount of a cashback or trade-in offer.  For example; “Camera £2000” or “Printer £50” but where this price includes a cashback amount or a trade-in discount. What’s the problem? Ads that state headline prices in this way, particularly in this medium, are likely to breach this ASA ruling.…

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Vetting claims about products for animal health

Stuart Mitchell

The CAP have put out a post detailing their thoughts on the advertising used when discussing vets and animal medicine, it is a great read and avalable on their site, I have copied below please check out their site: There are a variety of products on the market aimed at keeping our animal friends in the best of health – including medicines, medical devices and food supplements. Just as with health products for humans, advertisers should make sure they are marketing their products within the correct legal framework, and hold…

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ASA/CAP: Four top tips for charity advertising

Stuart Mitchell

The ASA and CAP have put some advice on their website for charity marketers, I have copied it below but please have a look and explore of their website. It’s perfectly understandable that charitable organisations want to do everything possible to raise awareness and funds for their causes.  However, marketers must take care not to overstep the mark by misleading consumers or causing unjustified distress. Read on for four key learnings from recent ASA rulings to help you stick to the ad rules while fund-raising. Keep donations separate from competitions…

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ASA: Showing some Pride in your marketing

Stuart Mitchell

The ASA have put out a post detailing their thoughts on the advertising used in Pride etc, it is a great read and avalable on their site, I have copied below please check out their site: It’s been 46 years since the first march through London streets and over that time the meaning of Pride has evolved making it as much a celebration as an important reminder that the fight for equality has not yet been won.  The latter comes into sharp focus when you consider the 2018 Pride Matters…

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PRCA warns: “No time for complacency on evaluation”

Stuart Mitchell

Speaking at the AMEC Summit in Barcelona, Francis Ingham MPRCA, Director General, PRCA, challenged the PR and communication industry not to become complacent about evaluation. He warned that while progress over the past decade has been phenomenal, with the creation of a fully-fledged evaluation profession, we are beginning to see a two speed market within PR and communications.  Quoting numbers from the PRCA PR and Communications Census 2018 and the ICCO World Report 2017, he cautioned that for many within the industry, evaluation is still unsophisticated.  Ingham said: “The work…

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