Category: Industry News

CAP – University challenged: comparative claims in higher education

Stuart Mitchell

The ASA/CAP have released a post called:  University challenged: comparative claims in higher education. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Comparative claims are a great way for universities to showcase their results and stand out to prospective students. These claims may be based on results and rankings in published university league tables or assessments of performance by other bodies. But universities must…

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CAP – Avoiding ‘Fake Views’: A guide to testimonials and endorsements

Stuart Mitchell

The ASA/CAP have released a post called:  Avoiding ‘Fake Views’: A guide to testimonials and endorsements. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From customers’ views on your vegan shampoo, to Vlogger sensations plugging your latest creation, testimonials and endorsements are a popular, effective – and perfectly legitimate – method of promoting your product or service. However, marketers should take care to make…

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CAP – Stay on Target with CAP’s new Guidance on Age-Restricted Ads

Stuart Mitchell

The ASA/CAP have released a post called:  Stay on Target with CAP’s new Guidance on Age-Restricted Ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. You may have seen that CAP published updated guidance on age-restricted ads online in November. It’s our second update on the subject in less than two years, significantly revising the guidance published in January 2021. CAP considers it is…

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CAP – Would you Adam and Eve it?! Nudity in advertising

Stuart Mitchell

The ASA/CAP have released a post called: Would you Adam and Eve it?! Nudity in advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Head, shoulders, knees and toes. All are probably acceptable body parts to feature in ads. But what about nipples? Buttocks? Crotches? Are all these body parts, either nude or scantily clad, banned from ads? Is nudity always a bad idea in…

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ASA – The 100 Children Report

Stuart Mitchell

The ASA/CAP have released a post called:  The 100 Children Report. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA’s 100 Children Report, published today, provides a fascinating insight into UK children’s real-world mobile phone and tablet use, the platforms and sites they visit and the ads they’re exposed to over the course of one week. Amid concerns about children’s exposure to age-restricted…

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