Category: Industry News

CAP publishes new guidance on racial and ethnic stereotypes in ads

Stuart Mitchell

The ASA/CAP have released a post called: CAP publishes new guidance on racial and ethnic stereotypes in ads.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP has published new guidance advising marketers on how to avoid racial and ethnic stereotypes that are likely to cause harm or serious or widespread offence in advertising. It provides further clarity and detail on factors the ASA is…

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CAP – Don’t be an ad rules n00b – get grinding with our advice on ads for mobile games

Stuart Mitchell

The ASA/CAP have released a post called: Don’t be an ad rules n00b – get grinding with our advice on ads for mobile games. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. When it comes to video games there are a whole host of rules that might come into play, from ensuring appropriate targeting, taking care not to use harmful or offensive imagery, or avoiding…

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CAP – Comply with me… Some sunny advice for holiday and travel marketing

Stuart Mitchell

The ASA/CAP have released a post called: Comply with me… Some sunny advice for holiday and travel marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Whether it’s a quick overnight trip for work, a weekend break with a loved one or a family holiday, the travel industry provides a much needed – and usually much enjoyed – service for consumers. But before travel…

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CAP – Oh fudge! Some bloomin’ good advice on swearing in ads

Stuart Mitchell

The ASA/CAP have released a post called: Oh fudge! Some bloomin’ good advice on swearing in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. ****WARNING! This article contains very strong language**** Swearing or allusions to swearing in advertising often attracts attention (and complaints!) and over the years many advertisers have argued that their humorous intentions weren’t in breach of the Code, from Burger…

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CAP – Drink in some advice on alcohol marketing

Stuart Mitchell

The ASA/CAP have released a post called: Drink in some advice on alcohol marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The key principle behind the alcohol rules is that marketing communications that feature or refer to alcohol must be responsible.  These rules seek to ensure that ads do not (amongst other things) imply, condone or encourage immoderate, irresponsible or anti-social drinking.  To help you stay on the…

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