Category: Industry News

CAP – Spring clean your ‘allergy’ advertising

Stuart Mitchell

The ASA/CAP have released a post called: Spring clean your ‘allergy’ advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Over the years, the ASA and CAP seen marketers offer a variety of products and therapies to either “treat” or “relieve the symptoms of” hay fever and associated conditions. Whatever is being advertised, it’s important to hold the right evidence to support the claim. …

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CAP – New self-help tool for influencers

Stuart Mitchell

The ASA/CAP have released a post called: New self-help tool for influencers. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. To help influencers quickly work out whether a post needs to make clear that it’s an ad, we have created a self-help tool intended to cover the main types of scenarios one might face in deciding whether to label content as advertising, as well…

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CAP – Enforcement Notice on ‘free trials’ and other promotional subscription models

Stuart Mitchell

The ASA/CAP have released a post called: Enforcement Notice on ‘free trials’ and other promotional subscription models. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, we published a new Enforcement Notice about the digital advertising of “free trials” and other promotional subscription models. In recent years, the subscription market has seen huge growth, in part accelerated by lockdown. Consumers can choose from a wide…

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ASA – Why we don’t regulate political ads

Stuart Mitchell

The ASA/CAP have released a post called: Why we don’t regulate political ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With upcoming elections scheduled to take place across the UK on 6 May, from the Scottish and Welsh Parliamentary elections to local council and mayoral elections in England, we’re reminding people why we don’t regulate the claims they see in political ads. And…

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CAP – Voted the ‘best’? Comparisons based on surveys or awards

Stuart Mitchell

The ASA/CAP have released a post called: Voted the ‘best’? Comparisons based on surveys or awards. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Every marketer wants to promote their products in the best possible light and may, understandably, want to shout about receiving awards or share the favourable results of consumer surveys. However, using awards or surveys to make comparisons can sometimes lead…

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