Category: Industry News

CAP – To include or not to include? – VAT in stated prices

Stuart Mitchell

The ASA/CAP have released a post called: To include or not to include? – VAT in stated prices. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The CAP Code requires that prices in ads include non-optional taxes, duties, fees and charges that apply to all or most buyers. This applies to all advertising and marketing materials, including websites and social media profiles. Because the correct…

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CAP – Enforcement Update – Debt Management Ads

Stuart Mitchell

The ASA/CAP have released a post called: Enforcement Update – Debt Management Ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today we published a new Enforcement Notice about Debt Management (IVA/PTD) Ads by Insolvency Practitioners and Lead Generation Companies. The ASA has published several rulings about ads which offered consumers a way to write off debt in government approved schemes. These ads were not…

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CAP – Don’t pay later when it comes to advertising ‘Buy Now, Pay Later’ services

Stuart Mitchell

The ASA/CAP have released a post called:  Don’t pay later when it comes to advertising ‘Buy Now, Pay Later’ services. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Buy Now, Pay Later’ (BNPL) services are a form of credit that allows consumers to borrow money to purchase goods and pay for them later – typically in several equal instalments or as one repayment after…

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“Our industry must use complaint feedback to enhance data privacy learning for SMEs when UK GDPR is reformed”

Stuart Mitchell

The Data & Marketing Commission’s (DMC) Chief Commissioner, Amerdeep Somal, issues comments about how regulators can help businesses, especially SMEs, when UK data protection laws reform – following the publication of the DMC Annual Report 2021-22. The DMC’s plans are progressing to become an accredited Monitoring Body for the ICO with an enhanced remit to enforce the Data & Marketing Association’s (DMA UK) Industry Code. It is hoped that this Monitoring Body status will be achieved by early 2023. “The DMC is working closely with the ICO to help change…

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ASA – New guidance on targeting age-restricted ads online

Stuart Mitchell

The ASA/CAP have released a post called:  New guidance on targeting age-restricted ads online. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Committee of Advertising Practice (CAP) is publishing new guidance for advertisers on how to target age-restricted ads responsibly online. Through content, media placement and audience targeting restrictions, the advertising rules place a particular emphasis on protecting children and young people from…

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