Category: Industry News

CAP – Fur warning: the rules that apply to pet influencers

Stuart Mitchell

The ASA/CAP have released a post called:  Fur warning: the rules that apply to pet influencers. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Whether the star of a social media page is a human or a charismatic pet, the CAP Code still applies to online ads. And no matter how furry the influencer, the brand that’s being advertised will still be held at…

Read More

CAP – Swipe right: online dating and the CAP Code

Stuart Mitchell

The ASA/CAP have released a post called: Swipe right: online dating and the CAP Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Internet dating can be a rollercoaster adventure, but advertising it doesn’t have to be. From making sure you can prove your claims to being clear and upfront about your fees – we’ve rounded up some advice in this handy guide to…

Read More

CAP – Be a Valentine’s S.A.I.N.T. with your promotional marketing

Stuart Mitchell

The ASA/CAP have released a post called: Be a Valentine’s S.A.I.N.T. with your promotional marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. It’s that time of year again, when two become one, where the world turns shades of pink and red, when January sales become Valentine’s Day promotions. So, allow us to serenade you with a S.A.I.N.T of a guide to ensure your…

Read More

CAP – University challenged: comparative claims in higher education

Stuart Mitchell

The ASA/CAP have released a post called:  University challenged: comparative claims in higher education. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Comparative claims are a great way for universities to showcase their results and stand out to prospective students. These claims may be based on results and rankings in published university league tables or assessments of performance by other bodies. But universities must…

Read More

CAP – Avoiding ‘Fake Views’: A guide to testimonials and endorsements

Stuart Mitchell

The ASA/CAP have released a post called:  Avoiding ‘Fake Views’: A guide to testimonials and endorsements. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From customers’ views on your vegan shampoo, to Vlogger sensations plugging your latest creation, testimonials and endorsements are a popular, effective – and perfectly legitimate – method of promoting your product or service. However, marketers should take care to make…

Read More