Category: Industry News

CAP – Get the Green Light: four must do’s for sustainability claims

Stuart Mitchell

The ASA/CAP have released a post called: Get the Green Light: four must do’s for sustainability claims. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Few areas of ad regulation get advertisers as hot and bothered as making sure they’re keeping it clean when it comes to environmental and sustainability claims. After all, being beaten with the greenwashing stick is a fate nobody wants.…

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CAP – Mind Your Age-vertising: Why older audiences deserve respect in ads

Stuart Mitchell

The ASA/CAP have released a post called: Mind Your Age-vertising: Why older audiences deserve respect in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As many readers will know, the UK Advertising Codes set out rules that require advertisers to act responsibly and ensure their ads don’t cause serious or widespread offense. These rules don’t just protect our wallets from dodgy deals, but…

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CAP – Celebrating diversity in advertising

Stuart Mitchell

The ASA/CAP have released a post called: Celebrating diversity in advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. International Transgender Day of Visibility, which celebrates the contributions of the Transgender community, was observed earlier this year on 31st March. On 14 July, it’s International Non-Binary People’s Day, which celebrates people who identify as non-binary. Many advertisers wish to ensure their advertising includes authentic…

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CAP – Off with your heads! Keeping within the rules in ads that reference the royals

Stuart Mitchell

The ASA/CAP have released a post called: Off with your heads! Keeping within the rules in ads that reference the royals. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Permission is usually needed to show or mention a member of the Royal Family. Rule 6.2 states that members of the Royal Family shouldn’t normally be shown or mentioned in a marketing communication without their prior…

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CAP – Objectification in in-game ads

Stuart Mitchell

The ASA/CAP have released a post called: Objectification in in-game ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Sexual objectification is always problematic in ads; presenting women (or men) as sexual objects is irresponsible and very likely to offend.  It’s relatively easy to spot in traditional media such as posters and magazines, but what does this look like in mobile apps and games?…

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