Category: Industry News

CAP – Celebrating Black History Month: Advertising with respect and responsibility

Stuart Mitchell

The ASA/CAP have released a post called: Celebrating Black History Month: Advertising with respect and responsibility. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. October marks Black History Month, a time to honour and celebrate the contributions of generations of people of African and Caribbean descent who have helped shape Britain’s national and cultural life. For many advertisers, it’s also an opportunity to spotlight…

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CAP Code extended to ensure consistency in regulation of online ads

Stuart Mitchell

The Committee of Advertising Practice (CAP), author of the UK Code of Non-broadcast Advertising and Direct and Promotional marketing (the CAP Code), has extended the remit of the Code. From today it applies to non-paid-for online marketing communications targeted at UK consumers by advertisers who are subject to licensing conditions from a UK public authority or other UK public body requiring compliance with the CAP Code – even where the advertiser does not have a UK-registered company address. This amendment brings into scope social media marketing communications targeted at UK…

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CAP – Don’t gloss over the facts – advertising make-up and beauty

Stuart Mitchell

The ASA/CAP have released a post called: Don’t gloss over the facts – advertising make-up and beauty . I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. After years of contouring, plumping, and promising perfection in a bottle, the beauty industry is getting a reality check. From tan expected to deepen skin 5 shades darker overnight to lip plumper’s claiming long-term pout power, some cosmetic ads…

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CAP – A picture says a thousand words. Avoiding misleading imagery in ads

Stuart Mitchell

The ASA/CAP have released a post called: A picture says a thousand words. Avoiding misleading imagery in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Marketing communications must not materially mislead or be likely to do so. When assessing whether an ad is likely to mislead, the ASA will consider the entire ad, and the overall impression given in the ad. As well…

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CAP – Keeping the regulator sweet

Stuart Mitchell

The ASA/CAP have released a post called: Keeping the regulator sweet. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’ve all seen claims regarding sugar. “Sugar free”, “no added sugar” and “natural sweeteners” may seem like they are sprinkled around but, like sugar itself, marketers should use such claims carefully. “No added sugars” The CAP Code prohibits nutrition claims for foods unless they are authorised…

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