Category: Industry News

CAP – Oh fudge! Some bloomin’ good advice on swearing in ads

Stuart Mitchell

The ASA/CAP have released a post called:  Oh fudge! Some bloomin’ good advice on swearing in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. ****WARNING! This article contains very strong language**** Swearing or allusions to swearing in advertising often attracts attention (and complaints!) and over the years many advertisers have argued that their humorous intentions weren’t in breach of the Code, from Burger…

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The industry panels that help the ASA and CAP in their regulatory decision making

Stuart Mitchell

The ASA/CAP have released a post called:  The industry panels that help the ASA and CAP in their regulatory decision making. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA and CAP often need to make decisions in areas that are very complex and in exceptional cases we may need to take a view from industry experts to ensure our recommendations and decisions…

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CAP – Vetting claims about products for animal health

Stuart Mitchell

The ASA/CAP have released a post called: Vetting claims about products for animal health. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. There are a variety of products on the market aimed at keeping our animal friends in the best of health – including medicines, medical devices and food supplements. Just as with health products for humans, advertisers should make sure they are marketing their…

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CAP – Make the grade with your back-to-school campaigns

Stuart Mitchell

The ASA/CAP have released a post called:  Make the grade with your back-to-school campaigns. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The back-to-school season is big business, prompting a flurry of spending as parents and carers stock up on school uniforms, lunch boxes and stationery supplies.  This, of course, presents the perfect opportunity for advertisers to run a number of different promotions. The…

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CAP – CBD marketing: a potted guide for budding entrepreneurs

Stuart Mitchell

The ASA/CAP have released a post called:  CBD marketing: a potted guide for budding entrepreneurs. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The UK has a large consumer market for cannabinoid products and so the importance of ensuring that CBD advertising is compliant with the Advertising Codes is  essential. CBD containing products can be subject to complex regulatory regimes that could either prohibit…

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