Category: Industry News

CAP – Paws for thought: Animals in ads

Stuart Mitchell

The ASA/CAP have released a post called:  Paws for thought: Animals in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The UK is a nation of pet lovers, and over the years the use of animals in ads has proved a popular way to pull at the heartstrings of audiences.  But it’s also something that has a tendency to inspire complaints; prompting howls…

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CAP – An Enforcement Notice not to be sniffed at – Kenalog injections

Stuart Mitchell

The ASA/CAP have released a post called:  An Enforcement Notice not to be sniffed at – Kenalog injections. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Its arrival is welcomed by most but for those who suffer with hay fever, summer is synonymous with streaming noses, itchy eyes, and constant sneezing. It has come to our attention that Kenalog, a steroid injection, is being…

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CAP – Eyes down for compliant advertising! Bingo ads and the Advertising Codes

Stuart Mitchell

The ASA/CAP have released a post called:  Eyes down for compliant advertising! Bingo ads and the Advertising Codes. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Ads for bingo products will be treated the same as betting products, so will be subject to the ‘Gambling’ section of the Ad Codes. The Codes state that ads must be socially responsible, and should not portray, condone…

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CAP – Running chance-based prize promotions in Northern Ireland?

Stuart Mitchell

The ASA/CAP have released a post called:  Running chance-based prize promotions in Northern Ireland?   I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Recently changes to Northern Ireland (NI) gambling law by the Betting, Gaming, Lotteries and Amusements (Amendment) Act (Northern Ireland) 2022 came into force. These important changes affect promoters running NI or UK-wide chance-based promotions. When running chance-based promotions, there must not be…

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CAP – Depicting older people in ads

Stuart Mitchell

The ASA/CAP have released a post called:  Depicting older people in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Communicating about ageing and older people in a positive way can help to tackle negative perceptions of ageing, and older people, but negative and offensive stereotypes about ageing and older people are still common. Using stereotypes about age in advertising may breach the CAP…

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