Category: Industry News

ASA – Enforcement Notice: advertising of cryptocurrencies

Stuart Mitchell

The ASA/CAP have released a post called: Enforcement Notice: advertising of cryptocurrencies. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Ads for cryptoassets are a “red alert” priority issue for the ASA and CAP. Following a series of ASA rulings, on Tuesday 22 March we published an enforcement notice about the advertising of cryptocurrencies, including guidance for advertisers. Advertisers should immediately review the guidance…

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ASA pilot to enhance online transparency

Stuart Mitchell

The ASA/CAP have released a post called: ASA pilot to enhance online transparency. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In a world first we are announcing, alongside the largest companies in the digital advertising supply chain, a pilot to extend our role online. Under the title of ‘Intermediary and Platform Principles’, the pilot will explore formalising and bringing more accountability and transparency…

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ASA Enforcement Notice continues clampdown on misleading and irresponsible crypto ads

Stuart Mitchell

The ASA/CAP have released a post called:  ASA Enforcement Notice continues clampdown on misleading and irresponsible crypto ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have issued an Enforcement Notice to over 50 companies which advertise cryptocurrencies, instructing them to review their ads and to ensure they understand and are complying with the rules so that consumers are treated fairly.    …

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CAP – Making advertising to children ‘child’s play’

Stuart Mitchell

The ASA/CAP have released a post called: Making advertising to children ‘child’s play’. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With the recent celebration of World Children’s Day, we thought it would be a good time to remind marketers of what is expected from them when advertising to children. This is especially topical with the festive season nearly upon us, where new toys…

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ASA – How we regulate online ads

Stuart Mitchell

The ASA/CAP have released a post called: How we regulate online ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have created a short video explaining how we regulate online advertising. Many of us are active online every day, whether for work or play. But for all its benefits, there are concerns across society about safety online and, by extension, questions about how the…

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