Category: Industry News

CAP – Make it a compliant Jubilee with these platinum-plated advertising tips

Stuart Mitchell

The ASA/CAP have released a post called: Make it a compliant Jubilee with these platinum-plated advertising tips. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. This year, Her Majesty the Queen reaches a landmark 70 years as Head of State and the associated festivities – including a four-day bank holiday- offers marketers a unique opportunity to grant their campaigns a royal sheen. But unless…

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CAP – Tough new rules to curb broad appeal of gambling ads and better protect under-18s

Stuart Mitchell

The ASA/CAP have released a post called:  Tough new rules to curb broad appeal of gambling ads and better protect under-18s. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Committee for Advertising Practice (CAP) has announced today the introduction of tough new rules for gambling ads as part of our commitment to safeguarding young people and vulnerable audiences. These rules will significantly impact gambling…

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CAP – Spring clean your ‘allergy’ advertising

Stuart Mitchell

The ASA/CAP have released a post called: Spring clean your ‘allergy’ advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Over the years, the ASA and CAP have seen marketers offer a variety of products and therapies to either “treat” or “relieve the symptoms of” hay fever and associated conditions. Whatever is being advertised, it’s important to hold the right evidence to support the…

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The Ad Council Appoints 21 New Members to its Board of Directors

Stuart Mitchell

The Ad Council, America’s leader in using the power of communications to drive social change, elected 21 new members to its Board of Directors during its spring meeting held yesterday with both virtual and in-person elements. The non-profit organization’s Board is chaired by Linda Yaccarino, Chairman, Global Advertising and Partnerships, NBCUniversal. Vice Chairs include Jacki Kelley, CEO, Americas, dentsu, and Diego Scotti, Executive Vice President and Chief Marketing Officer at Verizon. Throughout the organization’s 80-year history, the Ad Council has been at the forefront of driving the communications industry’s social…

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ASA – New advertising guidance on misleading environmental claims and social responsibility

Stuart Mitchell

The ASA/CAP have released a post called:  New advertising guidance on misleading environmental claims and social responsibility. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, CAP and BCAP are publishing guidance to assist with interpreting CAP and BCAP’s rules that concern environment-related advertising issues. These rules broadly relate to misleading environmental claims and social responsibility. The guidance includes a general overview of the…

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