Category: Industry News

CAP – Spring clean your ‘allergy’ advertising

Stuart Mitchell

The ASA/CAP have released a post called: Spring clean your ‘allergy’ advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Over the years, the ASA and CAP have seen marketers offer a variety of products and therapies to either “treat” or “relieve the symptoms of” hay fever and associated conditions. Whatever is being advertised, it’s important to hold the right evidence to support the…

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The Ad Council Appoints 21 New Members to its Board of Directors

Stuart Mitchell

The Ad Council, America’s leader in using the power of communications to drive social change, elected 21 new members to its Board of Directors during its spring meeting held yesterday with both virtual and in-person elements. The non-profit organization’s Board is chaired by Linda Yaccarino, Chairman, Global Advertising and Partnerships, NBCUniversal. Vice Chairs include Jacki Kelley, CEO, Americas, dentsu, and Diego Scotti, Executive Vice President and Chief Marketing Officer at Verizon. Throughout the organization’s 80-year history, the Ad Council has been at the forefront of driving the communications industry’s social…

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ASA – New advertising guidance on misleading environmental claims and social responsibility

Stuart Mitchell

The ASA/CAP have released a post called:  New advertising guidance on misleading environmental claims and social responsibility. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, CAP and BCAP are publishing guidance to assist with interpreting CAP and BCAP’s rules that concern environment-related advertising issues. These rules broadly relate to misleading environmental claims and social responsibility. The guidance includes a general overview of the…

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African PR Industry emerges from pandemic in position of strength

Stuart Mitchell

The majority (67%) of African PR professionals believe the reputation of PR in business and society has improved since the beginning of the pandemic, according to PRCA Africa’s inaugural research. The State of the African PR Industry Report – conducted by Reputation Matters – examined the perception of PR, attitude towards ethics, developing talent, and the challenges and opportunities facing the industry in the future. The study, which surveyed more than 550 practitioners from 27 countries across Africa, paints a picture of a vibrant, growing industry that has emerged in a position…

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CAP – Automated vehicles and assisted tech: helping you stay on the road to compliance

Stuart Mitchell

The ASA/CAP have released a post called: Automated vehicles and assisted tech: helping you stay on the road to compliance. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Smart tech is big and it’s everywhere – in our homes, in our phones and wearable tech and, increasingly, in our cars.  From smartphone integration, through clever adaptive headlights using matrices of LEDs and lasers, to genuinely…

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