Category: Industry News

CAP – Do you copy? Some tips on avoiding harmful emulation in ads

Stuart Mitchell

The ASA/CAP have released a post called: Do you copy? Some tips on avoiding harmful emulation in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Marketers must take care to ensure that their ads do not condone, encourage or unreasonably feature behaviour that could be harmful to children if emulated.  Here we look to some ASA rulings to illustrate the rules in action. Marketers…

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Ever wondered what images are most trending online? Now users can with Getty Images created Google Trends style image trending tool that provides real-time data on more than 486 million visual assets 

Stuart Mitchell

Getty Images, a preeminent global visual content creator and marketplace, has today launched VisualGPS Insights, a new interactive tool designed to help businesses develop content strategies backed up with data and visual guidance. For the first time, users can view and analyse over 2.5 billion annual searches and download queries from Getty Images, as well as from iStock, its e-commerce platform focused on SMBs, SMEs and creatives. VisualGPS Insights is a significant leap forward in leveraging real-time visual trends, giving businesses a strategic tool to drive market differentiation by exploring and understanding…

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ASA report: Ongoing decline in children’s exposure to age-restricted TV ads

Stuart Mitchell

The ASA/CAP have released a post called:  ASA report: Ongoing decline in children’s exposure to age-restricted TV ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Children’s exposure to gambling and alcohol ads on TV has decreased significantly over the last decade, we can reveal. Under-16s exposure to TV ads for alcohol decreased by three quarters since 2010 Exposure to gambling ads on TV…

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CAP – Take PRIDE in your advertising this June

Stuart Mitchell

The ASA/CAP have released a post called: Take PRIDE in your advertising this June. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. 50 years ago this summer, the first Pride march was held in the UK. It was a party – but it was also a protest.  Things have come a long way since then, but that progress shouldn’t be taken for granted and there’s…

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CAP – Environmental claims, the Advertising Codes, and You

Stuart Mitchell

The ASA/CAP have released a post called: Environmental claims, the Advertising Codes, and You. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. This Sunday, 5 June 2022, will mark 50 years since the establishment of World Environment Day.  The Day was established by the UN in 1972 as a vehicle for raising awareness about environmental issues and advocating for action.  This year’s theme, “Only…

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