Category: Industry News

CAP – Make sure you don’t need VAR – keeping your World Cup ads onside

Stuart Mitchell

The ASA/CAP have released a post called: Make sure you don’t need VAR – keeping your World Cup ads onside, The post is copied below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. This summer’s FIFA World Cup will place football firmly at the centre of public attention for several weeks, offering advertisers a huge opportunity to create timely, engaging campaigns. However, high‑profile international tournaments also raise familiar regulatory risks. With that in…

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CAP – Bill ieve it or not: making greener homes savings claims add up

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully:- Bill ieve it or not: making greener homes savings claims add up. but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With more consumers looking to cut their energy bills and reduce their carbon footprint, solar panels, heat pumps and battery storage are attracting a lot of attention — and a lot of advertising that aim to highlight meaningful benefits. If you’re promoting greener homes…

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CAP – Mind your Ps and Qs: harnessing the Royal Effect without breaching protocol (or the CAP Code)

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully:- Mind your Ps and Qs: harnessing the Royal Effect without breaching protocol (or the CAP Code), but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Giving your ads or products a regal or aristocratic touch may seem like an easy way to pull in the punters. Many want to raise profile with a mention of Their Majesties, grab a bit of the “Kate effect” (whereby…

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CAP – Not even Fenton would run away from our marketing tips

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully:- Not even Fenton would run away from our marketing tips but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Are you a making right pigs ear of your animal-inclusive marketing? Maybe you’re having a mare of a time understanding the rules? We’ve brought our wise advertising owls with expert advice that’ll help you bring your marketing home to roost. Don’t let your ads fall at…

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CAP – Money making courses – stick to the facts

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully:- Money making courses – stick to the facts  – please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Profit promises that don’t add up The ASA recently investigated a number of advertisers in regards to misleading practices across a number of ads promoting business‑growth and “make money” courses. The investigations looked at ads that implied consumers can reliably achieve high earnings, dramatic lifestyle upgrades or rapid…

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