Category: Industry News

CAP – Like, follow and subscribe to our influencer marketing advice

Stuart Mitchell

The ASA/CAP have released a post called: Like, follow and subscribe to our influencer marketing advice. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In the past 20 years, social media has gone from niche “computer stuff” that confused your parents to some of the world’s most valuable companies. Once businesses tapped into the commercial potential of these websites, their influence on our daily lives…

Read More

CAP – Below Deck Insight? Yes CAP!

Stuart Mitchell

The ASA/CAP have released a post called: Below Deck Insight? Yes CAP!  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. “You can write about anything” they said. “OK, what about famous cruise-themed reality TV show that follows the life of yachties serving charter guests 5* rated service on a motorised, or sailing, superyacht in the middle of the Caribbean, Mediterranean or Coral Sea, Below Deck?” I replied.  “I mean, er-” ANCHORS AWAY!…

Read More

CAP – Ads for electric scooters and bikes: legal or e-legal?

Stuart Mitchell

The ASA/CAP have released a post called: Ads for electric scooters and bikes: legal or e-legal?. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As we see a growing number of e-scooters and e-bikes on public roads, consumers may not be aware that their use on public roads is not always legal and ads should avoid implying it is.  Roll up, roll up, for…

Read More

CAP – Get the Green Light: four must do’s for sustainability claims

Stuart Mitchell

The ASA/CAP have released a post called: Get the Green Light: four must do’s for sustainability claims. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Few areas of ad regulation get advertisers as hot and bothered as making sure they’re keeping it clean when it comes to environmental and sustainability claims. After all, being beaten with the greenwashing stick is a fate nobody wants.…

Read More

CAP – Mind Your Age-vertising: Why older audiences deserve respect in ads

Stuart Mitchell

The ASA/CAP have released a post called: Mind Your Age-vertising: Why older audiences deserve respect in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As many readers will know, the UK Advertising Codes set out rules that require advertisers to act responsibly and ensure their ads don’t cause serious or widespread offense. These rules don’t just protect our wallets from dodgy deals, but…

Read More