Category: Industry News

CAP – Disclosure of AI in Advertising: Striking the Balance Between Creativity and Responsibility

Stuart Mitchell

The ASA/CAP have released a post called: Disclosure of AI in Advertising: Striking the Balance Between Creativity and Responsibility. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In the last five years, we’ve seen dramatic progress in the development of machine learning, with AI becoming a game-changing technology with countless applications. As a nascent form of technology and one regarded as important to economic…

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CAP – Objectification in in-game ads

Stuart Mitchell

The ASA/CAP have released a post called: Objectification in in-game ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Sexual objectification is always problematic in ads; presenting women (or men) as sexual objects is irresponsible and very likely to offend.  It’s relatively easy to spot in traditional media such as posters and magazines, but what does this look like in mobile apps and games?…

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CAP – Liquid BBLs – Keep It Responsible – No ifs, no butts

Stuart Mitchell

The ASA/CAP have released a post called: Liquid BBLs – Keep It Responsible – No ifs, no butts. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The non-surgical Brazilian Butt Lift (liquid BBL) is growing in popularity, but advertisers need to inject some care. We’re providing a guide to avoid the pitfalls of advertising liquid BBLs following six key ASA rulings involving ads that…

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ASA – Influencer Ad Disclosure on Social Media: Instagram and TikTok Report (2024)

Stuart Mitchell

The ASA/CAP have released a post called: Influencer Ad Disclosure on Social Media: Instagram and TikTok Report (2024). I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, we’ve published our latest report looking at the rates at which influencers are sticking to the rules on making it clear when their posts are ads. The report indicates that the positive trend for open and honest…

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ASA partners with MHRA and GPhC to reinforce rules on the advertising of weight-loss drugs online

Stuart Mitchell

The ASA/CAP have released a post called: ASA partners with MHRA and GPhC to reinforce rules on the advertising of weight-loss drugs online. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Our Compliance team have today published a joint Enforcement Notice with the Medicines and Healthcare products Regulatory Agency (MHRA) and General Pharmaceutical Council (GPhC), making clear that ads for named weight-loss POMs are…

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