Category: Industry News

ASA – Understanding Advertising: Context and Concerns

Stuart Mitchell

The ASA/CAP have released a post called: Understanding Advertising: Context and Concerns. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’re committed to protecting the public, particularly vulnerable groups, by ensuring ads are legal, decent, honest, and truthful. Our 2024-2028 strategy, AI-assisted collective ad regulation, sets out how we will use research tools to identify and tackle the most pressing ad-related issues.  To support…

Read More

CAP – Stay up to data: four key tips on using personal data for marketing

Stuart Mitchell

The ASA/CAP have released a post called: Stay up to data: four key tips on using personal data for marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Section 10 of the CAP Code outlines the rules that marketers need to follow when they’re using consumers’ “personal data”. Although the underlying legislation has a wide application, these rules relate only to data used for direct…

Read More

CAP – Spring Clean Your Allergy Advertising

Stuart Mitchell

The ASA/CAP have released a post called: Spring Clean Your Allergy Advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Over the years, the ASA and CAP seen marketers offer a variety of products and therapies to either “treat” or “relieve the symptoms of” hay fever and associated conditions. Whatever is being advertised, it’s important to hold the right evidence to support the claim. …

Read More

CAP – Staying on the right side of the line – updated guidance to make sure your ads don’t offend

Stuart Mitchell

The ASA/CAP have released a post called: Staying on the right side of the line – updated guidance to make sure your ads don’t offend. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Legal, decent, honest and truthful…. Although complaints that ads are offensive are only a small proportion of those investigated by the ASA, the media coverage and criticism those investigations generate mean…

Read More

CAP – Community Radio: Advertising No-Nos

Stuart Mitchell

The ASA/CAP have released a post called: Community Radio: Advertising No-Nos. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Since 2002, community radio has been an invaluable tool for local communities and small non-profit organisations to represent their interests over the airwaves. In many ways, they’re the legitimised descendants of the “pirate” stations of the 1960’s, allowing those bypassed by more established media routes…

Read More