Category: Industry News

ASA – Nothing new under the Code – New platforms, same rules

Stuart Mitchell

The ASA/CAP have released a post called: Nothing new under the Code – New platforms, same rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Technology is constantly evolving, and every day new media types and platforms are being developed. These allow advertisers to reach consumers in exciting new ways, and in ‘spaces’ that look very different to where ads have appeared for the…

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CAP – Trim down your weight loss medicine ads, doctor’s orders!

Stuart Mitchell

The ASA/CAP have released a post called: Trim down your weight loss medicine ads, doctor’s orders! I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In December, the Advertising Standards Authority (ASA) issued a warning to businesses and individuals who are targeting members of the public with ads for weight-loss prescription-only medicines (POMs). It has put advertisers on notice, making clear that anyone involved in creating and…

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CAP – Mid-contract price increases in telecoms contracts

Stuart Mitchell

The ASA/CAP have released a post called: Mid-contract price increases in telecoms contracts. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Alongside Ofcom’s prohibition on inflation-linked and percentage-based increases in telecoms contracts, CAP and BCAP’s amended guidance on the presentation of mid-contract price increases in advertising came into force on 17 January 2025. Amendments to Ofcom’s General Conditions, introduced in July 2024, require providers…

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CAP – Stay out of the red with our debt relief marketing tips

Stuart Mitchell

The ASA/CAP have released a post called: Stay out of the red with our debt relief marketing tips. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Christmas is finished, the noisiest toys have been quietly placed in the bin and we’re all once again battling the daily commute. The pressure to deliver an iconic Christmas can drive many families taking on additional debt. The…

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Consultation on amendments to the Advertising Codes in line with new UK consumer protection legislation

Stuart Mitchell

The Committee of Advertising Practice (CAP) and the Broadcast Committee of advertising Practice (BCAP) have published a public consultation on proposed amendments to their Codes to reflect changes to UK consumer law in the form of the Digital Markets, Competition and Consumers Act 2024 (DMCCA), which received Royal Assent in May 2024. The DMCCA revoked and restated the Consumer Protection from Unfair Trading Regulations 2008 (the CPRs), the legislation from which the majority of the existing CAP and BCAP rules on misleading advertising derive or with which they are otherwise understood…

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