Category: Industry News

CIPR 2021 PRide Awards winners revealed

Stuart Mitchell

Over 200 Gold Awards and over 160 Silver Awards were won as the CIPR PRide Awards returned for 2021. PR practitioners from across the country joined presenters Jason Mohammad and Louise Minchin as they hosted nine ceremonies across two days to celebrate the industry’s outstanding work across Scotland, Wales, Northern Ireland, and across six English regions over the past two years. This year’s Awards included the new, free-to-enter ‘Best COVID Response’ category, reflecting the outstanding work public relations professionals have demonstrated throughout the pandemic. Agencies Genesis PR (Anglia, Thames and Chiltern), Cowshed (Cymru Wales), Morrow Communications…

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PRCA launches new SME Group

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has appointed Carta Comms Founder and Director Matt Cartmell FPRCA and HERA Communication Strategies Managing Director Anna Geffert FPRCA as Co-Chairs of its new Small to Medium Enterprise (SME) Group. Open to any agency in the UK with under 15 members of staff, the new Group will provide a hybrid virtual and physical platform for SME agency heads to share ideas and advice, and challenge each other to develop as business leaders. The Group aims to provide long-term business strategic advice – including M&A…

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Enders Analysis/IPA report reveals new rules of engagement for marketers

Stuart Mitchell

The reduction in mobility of the UK population, due to government-enforced COVID-19 restrictions, is the key factor driving consumers’ new ecommerce and media consumption habits. This is according to new analysis from Enders Analysis and the IPA, published at the IPA EffWorks Global 2021 Conference. The report, on the theme of ‘living with the pandemic in October 2021’, analyses the economic and structural changes relevant to consumer behaviour at this stage of the COVID-19 journey and is linked with the IPA TouchPoints data on media consumption and industry sources, to…

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“Creativity 101” Campaign by DDB Paris Kicks Off ADC 101st Annual Awards

Stuart Mitchell

The One Club for Creativity has opened the call for entries for the ADC 101st Annual Awards, supported by a vibrant and insightful branding campaign by DDB Paris. Founded in 1920, the ADC Annual Awards is the world’s longest continuously running awards program recognizing global excellence in craft and innovation in all forms of advertising and design.   Using the theme “Creativity 101 – Each Cube Has a Story to Tell”, the campaign from DDB Paris focuses on how creatives go through all states of mind when searching for an…

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New Credos Research Shows Signs Of Improvement In Public Trust In Advertising

Stuart Mitchell

UK advertising’s thinktank, Credos, has revisited its ground-breaking Public Trust in Advertising research from 2018 in a new study – Rebuilding Public Trust in UK Advertising – which was revealed at an industry summit hosted by the Advertising Association, IPA and ISBA at the Curzon Soho in London in October. The findings show public trust in UK advertising has improved in recent years – increasing 25% since its 2015 low point – in line with other industries monitored. Significantly, this research and other studies have also identified that an increase…

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