Category: Industry News

Media Smart and TikTok release new educational resource

Stuart Mitchell

As part of a long-term collaboration, Media Smart – the non-profit organisation which educates young people about online advertising – and TikTok have produced a collection of new resources to help 13-17-year-olds understand how advertising works on the platform, as well as the best ways to keep safe. Brands can advertise their products in all kinds of new and exciting ways on TikTok, so it is vital that young people have a strong understanding of the branded messaging they’re consuming daily. Home to seemingly endless sources of creativity, connection and…

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CAP – Food for thought: three top tips to make sure your food claims comply with the Ad Codes

Stuart Mitchell

The ASA/CAP have released a post called: Food for thought: three top tips to make sure your food claims comply with the Ad Codes. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Section 13 of the BCAP Code and section 15 of the CAP Code contain detailed and, at times, technical rules that govern the claims marketers can make about foods.  Following Brexit, the ASA…

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New CIPR Crisis Communications Network launched

Stuart Mitchell

The Chartered Institute of Public Relations (CIPR) has launched its new Crisis Communications Network, an open and inclusive forum where CIPR professionals from across the globe can come together to learn about and share best practice in crisis communications. The Network aims to spread and explore lessons from crisis case studies, past and present, whilst bringing the latest academic and real-world thinking in crisis communication and reputation risk management to a wider audience of PR professionals. The Crisis Communications Network’s mission is to: Champion excellence in crisis communications Hold regular events…

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Ethical Marketing Podcast – 3 pt 1 – Ben Downing from Havas Media Group on ethics and the future of digital advertising, and so much more

Stuart Mitchell

This podcast Stuart is on his own and chats to Ben Downing, Global Managing Director, Ethical Media and Strategic Partnerships for Havas Media Group, in an interview which was so interesting and covered so many things that I’ve had to split it in two parts, so I’ll release part 2 next week hopefully! Ben, previously Global Head of Programmatic at Havas, has led the roll out of Havas’ Social Equity Marketplace, and has an interest in all things marketing, ethics and many more things as we discover.     Sites…

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Latest Cameron ruling highlights flaws of Lobbying Act – PRCA

Stuart Mitchell

The Public Relations and Communications Association (PRCA) Public Affairs Board has responded to the news that former Prime Minister, David Cameron, has been cleared of wrongdoing in a ruling by the Office of the Registrar of Consultant Lobbyists (ORCL). The decision follows an investigation into whether Mr Cameron should have registered as a consultant lobbyist while working for US biotech group Illumina. ORCL began its investigation in August following media reports that the former Prime Minister lobbied UK government ministers on behalf of the company. PRCA Public Affairs Board Chair Liam…

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