Category: Industry News

CAP – Liquid BBLs – Keep It Responsible – No ifs, no butts

Stuart Mitchell

The ASA/CAP have released a post called: Liquid BBLs – Keep It Responsible – No ifs, no butts. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The non-surgical Brazilian Butt Lift (liquid BBL) is growing in popularity, but advertisers need to inject some care. We’re providing a guide to avoid the pitfalls of advertising liquid BBLs following six key ASA rulings involving ads that…

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ASA – Influencer Ad Disclosure on Social Media: Instagram and TikTok Report (2024)

Stuart Mitchell

The ASA/CAP have released a post called: Influencer Ad Disclosure on Social Media: Instagram and TikTok Report (2024). I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, we’ve published our latest report looking at the rates at which influencers are sticking to the rules on making it clear when their posts are ads. The report indicates that the positive trend for open and honest…

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ASA partners with MHRA and GPhC to reinforce rules on the advertising of weight-loss drugs online

Stuart Mitchell

The ASA/CAP have released a post called: ASA partners with MHRA and GPhC to reinforce rules on the advertising of weight-loss drugs online. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Our Compliance team have today published a joint Enforcement Notice with the Medicines and Healthcare products Regulatory Agency (MHRA) and General Pharmaceutical Council (GPhC), making clear that ads for named weight-loss POMs are…

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ASA – Understanding Advertising: Context and Concerns

Stuart Mitchell

The ASA/CAP have released a post called: Understanding Advertising: Context and Concerns. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’re committed to protecting the public, particularly vulnerable groups, by ensuring ads are legal, decent, honest, and truthful. Our 2024-2028 strategy, AI-assisted collective ad regulation, sets out how we will use research tools to identify and tackle the most pressing ad-related issues.  To support…

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CAP – Stay up to data: four key tips on using personal data for marketing

Stuart Mitchell

The ASA/CAP have released a post called: Stay up to data: four key tips on using personal data for marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Section 10 of the CAP Code outlines the rules that marketers need to follow when they’re using consumers’ “personal data”. Although the underlying legislation has a wide application, these rules relate only to data used for direct…

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