Category: Industry News

Episode 4 of CIPR’s Engage podcast out now; Inspiring Social Purpose

Stuart Mitchell

“I look at the talent and the creativity and the energy that there is in the PR industry and think there’s a real opportunity for that industry to become agents of this positive change. We’ve got the access, we’ve got the networks, we’ve got the influence, we’ve got the skills to really get in and help to change the way companies are behaving, not just work with them to try and improve how they’re communicating.”Matt Appleby, director at Grow Social Capital The new episode of CIPR’s quarterly ‘Engage’ podcast is out today. Episode four -‘Inspiring Social Purpose’ – explores what social purpose…

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PRCA echoes US calls for media freedom protection in Afghanistan

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has declared its support for efforts by the US media to protect journalists in Afghanistan. The New York Times, the Wall Street Journal, and the Washington Post published a rare joint letter to the U.S. government this week calling on the administration to protect journalists and free speech. The letter states: As employers, we are looking for support for our colleagues and as journalists we’re looking for an unequivocal signal that the government will stand behind the free press. PRCA Director-General Francis Ingham MPRCA commented: “The tragic events…

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PRCA Announces Global Qualifications Board

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has revealed a new global Qualifications Board to oversee the strategy and development of its qualifications programme. The Qualifications Board is comprised of communications leaders from around the world. Qualifications Board members: Genevieve Bosah, Lecturer in Media and MA Programme Coordinator Journalism and Media Communications, University of Hertfordshire Orla Clancy, Client Director at AM O’Sullivan PR and Founder and Editor-in-Chief at Strategic Magazine Liam FitzPatrick, Managing Consultant, Donhead Consultants David Holdstock, Director of Communications, Local Government Association Clāra LyLe, Managing Director, EloQ Communications Wendy Moran,…

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State of pay: Gender, age and location pay gaps revealed by PRCA Marketing Census

Stuart Mitchell

A pay gap of more than £20,000 a year between male and female employees in marketing has been revealed by the PRCA Marketing Census 2021, as well as gaps between those working in London and the rest of the country. The average pay for men was £61,499.50 while women reported an average of £40,642.40 – highlighting a £20,857 shortfall for women. The overall average salary was £46,899.50 – a figure that is itself high, reflecting the relative seniority of the sample. Meanwhile, those working in London received an average salary…

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CAP – Go to the top of the class with your back to school campaigns

Stuart Mitchell

The ASA/CAP have released a post called: Go to the top of the class with your back to school campaigns. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. After the last 18 months, it may be that even the children will be pleased they’re returning to school, rather than just their parents! At this time of year, advertisers often look to tap into the…

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