Category: Industry News

CAP – Hard Seltzers: how to keep your marketing communications as sparkling as your water

Stuart Mitchell

The ASA/CAP have released a post called: Hard Seltzers: how to keep your marketing communications as sparkling as your water. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Hard Seltzers (alcoholic sparkling waters) have taken off this year, and drinks manufacturers are piling in to bring us their own unique twist. But, as with any new product, it is very important that marketers ensure…

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ASA – Ensure your recycling claims aren’t a load of rubbish

Stuart Mitchell

The ASA/CAP have released a post called: Ensure your recycling claims aren’t a load of rubbish. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Last week saw both Recycle Week 2021 and the publication of the Competition and Markets Authority’s (CMA) guidance on environmental claims on goods and services.  Climate change and the environment are currently high the ASA and CAP’s agenda, so it is…

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CAP – Eyes down for compliant advertising! Bingo ads and the Advertising Codes

Stuart Mitchell

The ASA/CAP have released a post called: Eyes down for compliant advertising! Bingo ads and the Advertising Codes. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Ads for bingo products will be treated the same as betting products, so will be subject to the ‘Gambling’ section of the Ad Codes. The Codes state that ads must be socially responsible, and should not portray, condone…

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CAP – Tick the boxes with our misleadingness checklist

Stuart Mitchell

The ASA/CAP have released a post called: CAP – Tick the boxes with our misleadingness checklist. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Complaints about potentially misleading advertising make up around 70% of the total number of complaints made to the ASA every year. To help you avoid misleading consumers and make sure your ads aren’t contributing to this number, we have created…

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CAP – The Best Guide to Objective vs Subjective Claims in the Universe

Stuart Mitchell

The ASA/CAP have released a post called: The Best Guide to Objective vs Subjective Claims in the Universe. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Every marketer wants to promote what they’re selling in the best possible light. But whether you’re claiming your carpet cleaner is chemical-free, or that you’re the highest-rated hairdresser in Huddersfield, it’s important your claims are grounded in reality,…

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