Category: Industry News

Publicis Media Launches Once & For All Coalition to Build More Equitable Ad Ecosystem

Stuart Mitchell

Publicis Media has announced that it is embarking on a multi-year, industrywide initiative to remove industry barriers to equitable financial opportunity and representation of underserved and ethnically-diverse suppliers, ultimately helping marketers uncover opportunities that more closely mirror their brand values and drive growth with audiences in a multicultural world. Through a cross-industry consortium called the Once & For All Coalition, purpose-driven brands; collaborative, diverse and general market suppliers; and multi-practice agency executives will join forces to focus on creating solutions in three core areas: Establishing Equitable Investment with Minority Owned…

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Ad Council Appoints 27 New Members to its Board of Directors

Stuart Mitchell

The Ad Council, America’s leading non-profit organization dedicated to using the power of communications to drive social change, elected 27 new members to its Board of Directors during its spring meeting held virtually on Thursday, April 22. The organization’s Board is chaired by Linda Yaccarino, Chairman, Global Advertising and Partnerships, NBCUniversal. Vice Chairs include Jacki Kelley, CEO, dentsu Americas, and Diego Scotti, Chief Marketing Officer at Verizon. Since the organization’s founding, the Ad Council has been at the forefront of leading the communications industry’s social impact efforts. Its Board of…

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Allegory report sets out framework to upskill executives in Corporate Digital Responsibility

Stuart Mitchell

Award-winning strategic communication agency Allegory has launched a report Corporate Digital Responsibility: What You Need To Know Right Now which sets out the urgent need for organisations to act on issues related to Corporate Digital Responsibility (CDR) and provides a framework to support leaders with planning and communication. Allegory’s report reveals that the management of risk where data and digital are concerned is the collective responsibility of the board of directors. Underestimating those risks can lead to significant reputational issues and ultimately affects profits. This is why a multi-stakeholder approach, led…

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Top CMOs and agency directors optimistic but call for stricter marketing regulations

Stuart Mitchell

New research from the Chartered Institute of Marketing (CIM) reveals that the UK’s top marketers are bullish on growth for their organisations as the country emerges from lockdown. Prospects for the coming year were rated as 81 out of 100, despite more than half (57%) having seen marketing budgets cut over the last year.  CIM’s latest report, ‘The CMO 50’, surveyed the most senior marketers across 50 of the UK’s largest corporates, charities and marketing agencies. It reveals that the vast majority of in-house marketing leaders (71%) believe that the…

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Social Impact Directory for comms professionals launched

Stuart Mitchell

A directory of 16 social enterprises and charities has been created to help communicators improve the social impact of their supply chains. The directory, created by the Public Relations and Communications Association’s PR Council, enables agencies and in-house teams to appoint suppliers who deliver a positive social impact. Suppliers on the directory include social enterprises providing animation, catering, campaign support, merchandise creation, photography and research. Social enterprises are businesses that trade in goods and services, but give back to their communities.  All organisations on the directory contribute towards at least one of the United…

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