Category: Industry News

CAP – Vetting claims about products for animal health

Stuart Mitchell

The ASA/CAP have released a post called: Vetting claims about products for animal health. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. There are a variety of products on the market aimed at keeping our animal friends in the best of health – including medicines, medical devices and food supplements. Just as with health products for humans, advertisers should make sure they are marketing…

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Winners announced for the inaugural WARC Awards for Effectiveness 2021

Stuart Mitchell

Honouring the best ideas that deliver business results, a total of 61 awards have been given at the first WARC Awards for Effectiveness, a new international competition organised by WARC, the global authority on marketing effectiveness, in association with LIONS. Seven Grands Prix, nine Golds, 15 Silvers, 18 Bronzes and 12 Special Awards for work that excelled in key areas have been awarded. Campaigns for both global and local brands have won, with KFC Australia picking up four awards for three different campaigns. The winners are from 17 different markets…

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Social Impact Directory for comms professionals launched

Stuart Mitchell

A directory of 16 social enterprises and charities has been created to help communicators improve the social impact of their supply chains. The directory, created by the Public Relations and Communications Association’s PR Council, enables agencies and in-house teams to appoint suppliers who deliver a positive social impact. Suppliers on the directory include social enterprises providing animation, catering, campaign support, merchandise creation, photography and research. Social enterprises are businesses that trade in goods and services, but give back to their communities.  All organisations on the directory contribute towards at least one of the United…

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PRCA speaks out against alleged ‘made-up persona’ as spokesperson

Stuart Mitchell

In response to Business Insider’s report of a niche, publicly traded U.S. aviation company allegedly creating a fake, non-existent corporate spokesperson, the Public Relations and Communications Association (PRCA) Ethics Council has reminded corporations worldwide that such alleged practices could breach the PRCA Code of Conduct. As reported by Business Insider (and further covered by Bloomberg) about the case, a “made-up persona invented by (the company’s CEO and colleagues) “served as the institutional voice of (the company) in stories about the company’s compliance with federal regulations, medical-supply shuttles, and negotiations” with a…

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ASA to name influencers who repeatedly break rules, in escalation of non-disclosure enforcement action

Stuart Mitchell

The ASA are launching a new dedicated page on their website, highlighting individual influencers who, despite being put on notice that they would face further sanctions if they did not follow the advertising rules, have repeatedly failed to disclose when their Instagram posts are ads. ASA said: In March this year we released our Influencer Monitoring Report, examining levels of ad disclosure on Instagram through 122 UK-based influencer accounts. We discovered inconsistent disclosure through Stories, posts and Reels, with our rules being followed (when posts were ads) only 35% of…

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