Category: Industry News

CAP – Soy it ain’t so: A guide to advertising meat-free products

Stuart Mitchell

The ASA/CAP have released a post called: Soy it ain’t so: A guide to advertising meat-free products. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The number of vegan and vegetarian options available to consumers have mushroomed in recent years, including a growing number of products that seek to approximate the taste and texture of meat with animal-free alternatives. From mycoprotein burgers to seitan…

Read More

ASA issues warning to weight-loss drug advertisers

Stuart Mitchell

The ASA/CAP have released a post called: ASA issues warning to weight-loss drug advertisers. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have issued a warning to businesses and individuals who are targeting members of the public with ads for weight-loss prescription-only medicines. We have instructed them to remove their ads from online and social media.   We have been taking action on this issue since 2021…

Read More

CAP – Guidance on the presentation of mid-contract price increases in telecoms ads

Stuart Mitchell

The ASA/CAP have released a post called: Guidance on the presentation of mid-contract price increases in telecoms ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP and BCAP are today publishing an updated version of their existing guidance on the presentation of mid-contract price increases in telecoms ads. Amendments have been made to reflect changes to Ofcom rules that will have the effect of…

Read More

CAP – Get yourself affiliated with the rules on affiliate marketing

Stuart Mitchell

The ASA/CAP have released a post called: Get yourself affiliated with the rules on affiliate marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Affiliate marketing is a type of performance-based advertising where someone is rewarded (typically through an affiliate platform) for each new customer attracted by their marketing efforts (typically measured using ‘click-throughs’ or sales), usually with a pre-agreed percentage of each sale…

Read More

CAP – Claims to treat Long COVID? Don’t be immune to the misleading advertising rules!

Stuart Mitchell

The ASA/CAP have released a post called: Claims to treat Long COVID? Don’t be immune to the misleading advertising rules! I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Following the 2020 COVID-19 pandemic, many people are now living with long COVID – a condition characterised by persistent or new symptoms following a COVID-19 infection, some of which can be debilitating. In this article we…

Read More