Category: Industry News

CAP – Designed to Persuade – Dark Patterns and the Code

Stuart Mitchell

The ASA/CAP have released a post called: Designed to Persuade – Dark Patterns and the Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Sometimes referred to as ‘Online Choice Architecture’ or ‘Deceptive Design Patterns,’ Dark Patterns are a range of design decisions implemented to manipulate consumer behaviour in online spaces. There is concern that these practices cross the line beyond persuasion by exploiting…

Read More

ASA – Tops tips for marketers of age-restricted ads

Stuart Mitchell

The ASA/CAP have released a post called: Tops tips for marketers of age-restricted ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA recently published a report providing a unique insight into the online supply pathway of ads for alcohol, gambling and other age-restricted ads.  Given concerns about children’s exposure to these ads in media popular with them, the study uniquely presented the perspectives of…

Read More

ASA – Nothing new under the Code – New platforms, same rules

Stuart Mitchell

The ASA/CAP have released a post called: Nothing new under the Code – New platforms, same rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Technology is constantly evolving, and every day new media types and platforms are being developed. These allow advertisers to reach consumers in exciting new ways, and in ‘spaces’ that look very different to where ads have appeared for the…

Read More

CAP – Trim down your weight loss medicine ads, doctor’s orders!

Stuart Mitchell

The ASA/CAP have released a post called: Trim down your weight loss medicine ads, doctor’s orders! I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In December, the Advertising Standards Authority (ASA) issued a warning to businesses and individuals who are targeting members of the public with ads for weight-loss prescription-only medicines (POMs). It has put advertisers on notice, making clear that anyone involved in creating and…

Read More

CAP – Mid-contract price increases in telecoms contracts

Stuart Mitchell

The ASA/CAP have released a post called: Mid-contract price increases in telecoms contracts. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Alongside Ofcom’s prohibition on inflation-linked and percentage-based increases in telecoms contracts, CAP and BCAP’s amended guidance on the presentation of mid-contract price increases in advertising came into force on 17 January 2025. Amendments to Ofcom’s General Conditions, introduced in July 2024, require providers…

Read More