Category: Industry News

CAP – Body Image in Advertising – Final Statement

Stuart Mitchell

The ASA/CAP have released a post called: Body Image in Advertising – Final Statement. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP and BCAP are publishing their final statement on their review on body image in advertising. It sets out their evaluation of the evidence base for the following three policy areas, which CAP and BCAP identified as areas for further enquiry in…

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CAP – Evidently, evidence is everything! Six tips on sound substantiation

Stuart Mitchell

The ASA/CAP have released a post called: Evidently, evidence is everything! Six tips on sound substantiation. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. ‘Misleadingness’ is a huge part of the ASA’s work. The ASA often requests evidence from marketers in support of their claims, to establish if those claims are likely to mislead consumers. Many types of objective claims may need to be…

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CAP – Top tips on how to avoid an ad compliance ‘Nightmare before Christmas’

Stuart Mitchell

The ASA/CAP have released a post called: Top tips on how to avoid an ad compliance ‘Nightmare before Christmas’ . I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Without wishing to channel our inner Scrooge, it’s important for us to remind you that the Advertising Codes apply all year around. Christmas is no exception. Below are three ways to ensure its ‘Christmas as usual’ for…

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CAP – Claims about treating anxiety

Stuart Mitchell

The ASA/CAP have released a post called: Claims about treating anxiety. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Anxiety is a common mental health condition which can affect people from all backgrounds and all ages. There are many products and services which are designed to help people with anxiety, but what do the advertising rules say? Food for thought  Rule 15.6.2 and associated…

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CAP – Check your prostate (ads)

Stuart Mitchell

The ASA/CAP have released a post called: Check your prostate (ads). I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The prostate – for many, not an easy topic to talk about. For instance, according to a Prostate Cancer Research survey of people living with prostate cancer, only 2 in 100 of over 350 people felt comfortable discussing side effects such as erectile dysfunction and…

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