Category: Industry News

CAP – Sowing the seeds of compliance: communicate your regenerative farming initiatives with confidence

Stuart Mitchell

The ASA/CAP have released a post called: Sowing the seeds of compliance: communicate your regenerative farming initiatives with confidence. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Although not yet widely used in advertising, 2024 has seen increasing chatter around “regenerative farming”. As there is currently no legal or universally agreed definition of the term, it could be used in a wide-ranging way as…

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ASA – ASA Vaping Project Review: Stubbing out problem e-cig ads

Stuart Mitchell

The ASA/CAP have released a post called: ASA Vaping Project Review: Stubbing out problem e-cig ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In June last year we set out our concerns about vaping ads being targeted at or likely to appeal particularly to under-18s; specifically, those ads appearing in social media where, under the law and our rules, they shouldn’t be. This…

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ASA – A formula for success: how to ensure your formula milk advertising does not break the rules

Stuart Mitchell

The ASA/CAP have released a post called: A formula for success: how to ensure your formula milk advertising does not break the rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The formula milk market is filled with an array of brands and variety of milks, which can be overwhelming for new (or sleep deprived) parents. However, Section 15 of the Code, which reflects…

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CAP – Avoid getting caught short: Availability and ads

Stuart Mitchell

The ASA/CAP have released a post called: Avoid getting caught short: Availability and ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Ads must be prepared with availability in mind to avoid misleading and disappointing consumers, both for general product availability, but also promotions. However, this can be tricky, because there can be a surprise demand for a product after an ad has already…

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CAP – Body Image in Advertising – Final Statement

Stuart Mitchell

The ASA/CAP have released a post called: Body Image in Advertising – Final Statement. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP and BCAP are publishing their final statement on their review on body image in advertising. It sets out their evaluation of the evidence base for the following three policy areas, which CAP and BCAP identified as areas for further enquiry in…

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