Category: Industry News

CAP – Stay out of the red with our debt relief marketing tips

Stuart Mitchell

The ASA/CAP have released a post called: Stay out of the red with our debt relief marketing tips. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Christmas is finished, the noisiest toys have been quietly placed in the bin and we’re all once again battling the daily commute. The pressure to deliver an iconic Christmas can drive many families taking on additional debt. The…

Read More

Consultation on amendments to the Advertising Codes in line with new UK consumer protection legislation

Stuart Mitchell

The Committee of Advertising Practice (CAP) and the Broadcast Committee of advertising Practice (BCAP) have published a public consultation on proposed amendments to their Codes to reflect changes to UK consumer law in the form of the Digital Markets, Competition and Consumers Act 2024 (DMCCA), which received Royal Assent in May 2024. The DMCCA revoked and restated the Consumer Protection from Unfair Trading Regulations 2008 (the CPRs), the legislation from which the majority of the existing CAP and BCAP rules on misleading advertising derive or with which they are otherwise understood…

Read More

ASA – Looking into the depiction of older people in advertising

Stuart Mitchell

The ASA/CAP have released a post called: Looking into the depiction of older people in advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As readers will no doubt be aware, the UK Advertising Codes contain rules which require advertisers to prepare ads with a sense of responsibility, and which prohibit ads from causing serious or widespread offence. As per these rules, particular care…

Read More

CAP – Soy it ain’t so: A guide to advertising meat-free products

Stuart Mitchell

The ASA/CAP have released a post called: Soy it ain’t so: A guide to advertising meat-free products. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The number of vegan and vegetarian options available to consumers have mushroomed in recent years, including a growing number of products that seek to approximate the taste and texture of meat with animal-free alternatives. From mycoprotein burgers to seitan…

Read More

ASA issues warning to weight-loss drug advertisers

Stuart Mitchell

The ASA/CAP have released a post called: ASA issues warning to weight-loss drug advertisers. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have issued a warning to businesses and individuals who are targeting members of the public with ads for weight-loss prescription-only medicines. We have instructed them to remove their ads from online and social media.   We have been taking action on this issue since 2021…

Read More