Category: Industry News

CAP – Ensuring your financial ads are on the money

Stuart Mitchell

The ASA/CAP have released a post called: Ensuring your financial ads are on the money. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Financial ads referred to the ASA in the past few years have risen year on year and so getting ads for financial products right has never been more important. Know who you are dealing with. Non-broadcast ads for products regulated by…

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CAP – Look at this! Top tips for advertising promotions

Stuart Mitchell

The ASA/CAP have released a post called: Look at this! Top tips for advertising promotions. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Promotions can be really exciting – the launch! The prizes! The admin!? Maybe not so much. However, when you’ve invested so much effort into creating an enticing promotion, the last thing you want is to fall foul of the Code. Here…

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CAP – Take your social responsibilities seriously!

Stuart Mitchell

The ASA/CAP have released a post called: Take your social responsibilities seriously! I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We know advertisers sometimes want to push boundaries and provoke debate, but they must still prepare their ads with a sense of responsibility to consumers and society. This all-encompassing principle of the Code is set out in rule 1.3, and often comes into play when…

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ASA – If it matters, make sure it’s included

Stuart Mitchell

The ASA/CAP have released a post called: If it matters, make sure it’s included. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. It might sound obvious, but ads need to include all the information a consumer needs in order to decide whether or not to respond to it. This response could be deciding to purchase the advertised product, entering a competition or participating in…

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CAP – The need for speed: Navigating speed claims in broadband & telecoms ads

Stuart Mitchell

The ASA/CAP have released a post called: The need for speed: Navigating speed claims in broadband & telecoms ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. If a consumer has fallen victim to buffering whilst streaming one of their favourites this Summer, or their latest internet speed test has returned underwhelming results, perhaps they’re in the market for a new broadband deal.   If…

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