Category: Marketing in the Time of COVID-19

ASA – Trends in ad complaints during lockdown – a review – Marketing in the time of Covid-19

Stuart Mitchell

The ASA/CAP have released a post called: Trends in ad complaints during lockdown – a review. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Unlocking our ad complaints As the phased easing of lockdown restrictions begins and we all look tentatively ahead, we’ve reviewed the complaint cases we received during the peak of the health crisis to see whether and how consumer concerns changed.…

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UNESCO’s “Next Normal” campaign

Stuart Mitchell

UNESCO was founded in the wake of the World War II, born of the conviction that the unprecedented conflict could give rise to a better, more united world. Since wars begin in the minds of men and women, it is in the minds of men and women that a better world must be constructed, argued the Organization’s founders. Their idea is more pertinent than ever as countries begin to emerge from the global COVID-19 crisis, which has called into question our priorities, our ways of life and the functioning of…

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Interview with Jacqueline Bourke Head of EMEA, Creative Insights at iStock by Getty Images – Marketing in the Time of Covid-19

Stuart Mitchell

Our latest Marketing in the time of COVID-19 series is an interview with Jacqueline Bourke, Head of EMEA, Creative Insights at iStock by Getty Images. Founded in 2000, iStock created the crowd-sourced stock industry and became the original source for user-generated stock photos, vectors and illustrations, and video clips. For more than 15 years, they’ve given theirartists a platform to make money with their passions by licensing their stock content to businesses and individuals around the world for use in a wide variety of projects. iStock remain an industry leader…

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Interview with Robin Gadsby, CEO, of Forever Beta, and the new Beta Good Consultancy – Marketing in the Time of Covid-19

Stuart Mitchell

Our latest Marketing in the time of COVID-19 series is an interview with Robin Gadsby, CEO, of Forever Beta, and the new Beta Good Consultancy. Forever Beta are a full-service communications and problem solving company with one objective: to help brands and businesses become forces for good. For too long things have gone unchallenged, but we’re now at a tipping point. Businesses and brands can no longer get away with simply chasing profits. They have to show how they’re serving the planet and society, as well as their shareholders. Customers…

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Coronavirus outbreak drives record decline in UK marketing budgets – Marketing in the time of Covid-19

Stuart Mitchell

UK marketing budgets were slashed to their lowest levels in the twenty-year history of the IPA Bellwether Report in light of the devastating impact of the coronavirus, according to the Q2 2020 figures released on 15 July. The net balance of firms that cut marketing budgets fell to -50.7% in Q2, down from -6.1% in Q1, with almost 64% of panel members having registered a decrease in spending compared to the first quarter, while only 13% posted an increase. These figures supersede the Report’s previous nadir of -41.7% evidenced in…

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