Category: News

Tesco Mobile and Internet Matters Launch Nationwide ‘Online Safety Champion’ Competition to Empower Children Through Creativity

Stuart Mitchell

As nearly 80% of parents express concern over their child’s online safety ahead of the transition to secondary school, Tesco Mobile and Internet Matters have joined forces with award-winning children’s author and illustrator, Rob Biddulph to launch a powerful new initiative: the ‘Online Safety Champion’. This nationwide campaign is designed to help children become confident, informed digital citizens through creativity and imagination.  New research commissioned by Tesco Mobile and Internet Matters reveals that 79% of parents with children in Year 6 are worried about online risks such as bullying, peer…

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Nearly half of Brits (44%) would struggle to pay for basic necessities within a month of losing income unexpectedly, new Big Issue YouGov poll reveals

Stuart Mitchell

44% of Brits report they would find it difficult to pay for basic necessities such as housing, food and utilities within just a single month of unexpectedly losing their income, a new Big Issue YouGov poll[1] has found. That figure rises to 48% for adults under 50. The research reveals sweeping regional differences in the precariousness of people’s personal financial situation across the UK, with more than half (54%) of people in Wales and 49% of Londoners saying they’d find it difficult to pay for these necessities within the month…

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Compassion Calls on Food Companies to Join the Better Chicken Business Network

Stuart Mitchell

Compassion in World Farming is inviting food businesses across the global broiler chicken value chain to join its rapidly growing Better Chicken Business Network (BCBN). This initiative aims to support companies dedicated to progressing the transition towards adopting the Better Chicken Commitment (BCC) and to help those working to fulfil their pledges. Since launching the BCBN in October 2024, Compassion has welcomed over 160 members from over 110 different companies, in 17 different countries. Compassion is now urging even more businesses to join this collaborative network – whether they are…

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“The Power of Truth”. Amnesty International Italy celebrates the World Press Freedom Day with a campaign by Dentsu Creative Italy

Stuart Mitchell

The truth, when told through images, moves public opinion. It always has, especially in contexts of war and violence where human rights are trampled. Regimes and dictatorships fear compromising photos because they expose war crimes, making a photograph a powerful and feared weapon.  This is the insight behind “The Power of Truth”, the campaign created by Dentsu Creative Italy for Amnesty International Italy and launched on the occasion of World Press Freedom Day (May 3rd).  The campaign delivers a powerful and often forgotten message: the pursuit of truth is a crucial weapon…

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AI accelerates advertising measurement, but advertisers still lack a complete view of ROI

Stuart Mitchell

As measurement continues to evolve, WARC, the global authority on marketing effectiveness, has today released The Future of Measurement 2025, a report that explores the latest emerging trends in media and creative measurement. It focuses on three key areas: the growth of marketing experiments, the price measurement gap, and the rise of AI-powered creative testing.  Paul Stringer, Managing Editor Research and Insights, WARC, says: “Once considered the preserve of more advanced advertisers, the next 12 months in marketing measurement will be defined by a growing democratisation of tools and methods.…

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