Category: News

Bauer Media Outdoor rebrands Amscreen and adds first-party data to AdAstra as it drives innovation for advertisers

Stuart Mitchell

Bauer Media Outdoor (BMO) have announced the rebrand of Amscreen, Europe’s largest manufacturer of digital outdoor signage, which BMO acquired at the end of 2025, into Bauer Media Outdoor Technic.  This marks a major step in the company’s strategy to deliver market-leading sustainable and innovative Out of Home (OOH) infrastructure in the UK and Europe. The new BMO Technic division will bring screen innovation, expertise, and manufacturing fully in-house, ensuring even greater control over the quality and development of its digital OOH estate from end to end. The announcement was…

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Ocean Outdoor builds on its investment in women’s sport with an International Women’s Day event in Manchester

Stuart Mitchell

Ten speakers from the worlds of sport, business, the arts and media will assemble for an International Women’s Day (IWD) event hosted by the Digital Out of Home advertising company Ocean Outdoor in Manchester on 5th March. The impressive line-up includes the Olympian and Canadian international Asia Hogan-Rochester who is playing for Sale Sharks in the Premiership Women’s Rugby 2026 season, and the former Scottish international rugby player Lisa O’Keefe MBE who is Secretary General of the International Working Group on Women and Sport, the world’s largest network dedicated to…

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CIM advocates for stronger partnership with Government to unlock UK skills and productivity

Stuart Mitchell

The Chartered Institute of Marketing (CIM) has joined forces with leading UK professional and membership bodies to call for a stronger, more strategic partnership between Government and the professional sector – helping to drive skills development, productivity, and public service reform. Representing more than one million professionalsThe coalition has written to Baroness Smith of Malvern, Minister for Skills, urging closer collaboration with Government to boost economic growth and build a workforce fit for the future. Coordinated by Memcom, the alliance brings together senior leaders from across the professional landscape, including…

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Cannes Lions reveals 2026 Jury Presidents, spotlighting creative leadership across global disciplines

Stuart Mitchell

The Cannes Lions International Festival of Creativity, taking place 22–26 June 2026, has announced its 2026 Jury President line-up, bringing together an exceptional group of global leaders to define creative excellence that will shape the year ahead. Across the line-up, Marcel Marcondes, Global Chief Marketing Officer, AB InBev, Global, has been named the inaugural Jury President for the Creative Brand Lion, recognising his leadership in building globally iconic brands through creativity at scale. Under his stewardship, AB InBev is the only brand to have been named Creative Marketer of the…

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Amcor enables commercialization of recycle-ready packaging for largest dairy cooperative in Canada

Stuart Mitchell

Amcor, a global leader in developing and producing responsible packaging solutions, is proud to announce the commercialization of AmPrima® Plus recycle-ready packaging that supports cheese processors in meeting sustainability goals driven by retailer and legislative mandates across North America, without compromising packaging performance. Agropur’s Grand Cheddar™ signature premium cheddar cheese transitioned from a paperboard overpack with plain flow wrap film to a stunning all-flexible package from Amcor, using AmPrima® Plus. To maintain the signature high-end look, Amcor employed Amplify® finishing technologies including matte overlacquer and metallic inks to make the…

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