The Chartered Institute of Public Relations (CIPR) and the Public Relations and Communications Association (PRCA) have partnered with Career Ready – a nationwide charity dedicated to helping young people from all backgrounds prepare for the world of work.
The partnership sees the CIPR and PRCA promote Career Ready volunteering opportunities – including internships, masterclasses and mentoring – to public relations professionals.
Career Ready connects young people from low income families with volunteers from the business world, equipping them with the skills, confidence and behaviours to stand out in a competitive jobs market.
Mark Smith, Chief Operating Officer, Career Ready: “Every school leaver should be prepared for the world of work, their aspirations not limited by background. We’re delighted that through our exciting new partnership with CIPR & PRCA, even more young people will be able to gain the skills and experience they need for career success, delivering a diverse and talented PR & Communications workforce for the future. “
Sarah Hall Chart.PR, FCIPR, CIPR President added: “The lack of ethnic diversity and social mobility in public relations has to be addressed. Embracing candidates from all backgrounds isn’t just the right thing to do, it’s good business sense.
Career Ready transforms the lives of young people from underprivileged backgrounds. The partnership is good for us all – allowing us to promote PR as a career option within schools while supporting and inspiring young talent who will hopefully join our profession.
Working with the PRCA, we are determined to achieve a fairer, more inclusive public relations industry.”
Matt Cartmell, Deputy Director General, PRCA: “We’re working towards a future where every talented person has potential in the PR and communications industry, regardless of their background. This partnership is another important step towards this goal.”