Female Agency Leaders Launch ‘Time’s Up Advertising’ to Address the Industry’s #MeToo Problem

A group of women advertising agency leaders announced the launch of TIME’S UP™/ADVERTISING, the first official vertical under the TIME’S UP™ movement, which was launched at the end of 2017 by women across the entertainment industry. The ultimate goal is that stand alone TIME’S UP verticals such as TIME’S UP/Advertising help pave the way for every industry to take a critical look at its organizational structure and systemic imbalances to ensure safety and equality for everyone, everywhere.

TIME’S UP/ADVERTISING will drive new policies, practices, decisions, and tangible actions that result in more balanced, diverse, and accountable leadership; address workplace discrimination, harassment, and abuse; and create equitable and safe cultures within the advertising industry.Actions outlined by signatories include:

  • Committing to creating solutions that work, starting with examining the processes and policies that have failed us.
  • Identifying and mentoring people who represent diversity across the board and are ready to become agency leaders.
  • Adopting progressive agency training and education that brings this discussion and its solutions out into the open with our agencies.

The group will host the first TIME’S UP/Advertising community meetings on Monday, May 14th in New York, Chicago, San Francisco and Los Angeles. Women within advertising agencies are invited and encouraged to bring their voices and recommendations to these meetings to ensure a range of expertise and experiences is incorporated as the charter is built and developed.

The initiative began at the end of January with a group of just 14 C-suite women, Time’s Up Advertising explained in a letter today that began with the phrase, “Hey, sisters, we know.” The letter states that one night of open discussion turned into “more meet-ups and phone calls, and hundreds of emails. Many hundreds of emails.”

According to the letter, the group quickly grew from just 14 executives to 180.

TIME’S UP/Advertising will post goals and track progress on its site.

TIME’S UP/Advertising will also drive contributions and raise funds for the TIME’S UP Legal Defense Fund, which provides subsidized legal services for individuals subjected to workplace sexual harassment and abuse.

More information, including the he introductory letter of intent, a list of signatories, events andnews can be found at timesupadvertising.com.




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