Hallmark recently unveiling their new collection of greetings cards at the 2019 Progressive Greetings Live event, the company revealed being less wasteful is a key consideration for them and this range of cards contains fibre from our CupCycling™ facility.
It is estimated that 2.5 billion take-away cups are thrown away each year. That’s why Hallmark have decided to work in collaboration with James Cropper, the inventors of the world’s first recycling process dedicated to upcycling take-away cups and turning them into beautiful papers, CupCycling™.
As two family businesses with sustainability and innovation at the heart of all we do, we are both working towards a world that’s less wasteful, more beautiful and creating a moment to show you care with a card.
“Every card in the new Hallmark collection has a compelling story to tell; the raw material that was once used to carry a morning latte has been given a second life, bringing a smile to someone’s face in the form of a beautiful greetings card. As the creators of CupCycling™ – the world’s first process designed to upcycle coffee cups – we are proud to be working with Hallmark on what is an outstanding example of circular design – it goes to show that the sky is the limit in terms of creating new value from coffee cup waste.”
Steve Adams, managing director – James Cropper
This thoughtful range is made up of 44 beautiful cards, designed within boutique collections, allowing shoppers to choose the perfect card to express how much they care in a way that is considered in both style and caring for the environment.
Each capsule collection has been developed with its own style and identity and is supplied with POS to create extra impact in store.
“We already make Hallmark cards from responsibly sourced paper, and so we were delighted to work with James Cropper to help drive forward another sustainable way to make an impact by taking some of the today’s waste and turning it into a beautiful card that creates a lasting moment for tomorrow.”
Alison Murnane, at Hallmark Cards
All the cards and envelopes in the collection are 100% recyclable.