Hallmark Launch CupCycling™ Greetings Card Range

“Every card in the new Hallmark collection has a compelling story to tell; the raw material that was once used to carry a morning latte has been given a second life, bringing a smile to someone’s face in the form of a beautiful greetings card. As the creators of CupCycling™ – the world’s first process designed to upcycle coffee cups – we are proud to be working with Hallmark on what is an outstanding example of circular design – it goes to show that the sky is the limit in terms of creating new value from coffee cup waste.”

Steve Adams, managing director – James Cropper

“We already make Hallmark cards from responsibly sourced paper, and so we were delighted to work with James Cropper to help drive forward another sustainable way to make an impact by taking some of the today’s waste and turning it into a beautiful card that creates a lasting moment for tomorrow.”

Alison Murnane, at Hallmark Cards

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