A stellar year for “The Lost Class” for Change the Ref earned Leo Burnett Chicago the distinction of the number one agency in the world, according to The One Show 2022 Global Creative Rankings.
Overall, Leo Burnett Chicago won Best of Show, three Best of Disciplines, 20 Gold Pencils, three Silver, seven Bronze and 14 Merits.
The second-ranked global agency is Ogilvy UK London, which with Dove was awarded the prestigious One Show 2022 Penta Pencil, presented to the agency and brand who together have created outstanding creative work for the last five years. The agency also won Best of Discipline in Creative Effectiveness for Dove “Courage is Beautiful”, three Gold Pencils, five Silver, five Bronze and nine Merits.
Highlights of The One Show 2022 Global Creative Rankings are as follows (click on categories to view the full list).
The One Show 2022 Global Agency Rankings
1. Leo Burnett Chicago
2. Ogilvy UK London
3. L&C New York
4. Dentsu Webchutney Bengaluru
5. Mojo Supermarket New York
6. Africa São Paulo
7. GUT São Paulo
8. Publicis Italy Milan
9. Area 23 New York (tie)
9. BBH USA New York (tie)
The One Show 2022 Global Independent Agency Rankings
1. L&C New York
2. Mojo Supermarket Los Angeles
2. GUT São Paulo
4. Rethink Canada
5. Serviceplan Germany Munich
6. Jung von Matt DONAU Vienna
7. Special New Zealand Auckland
8. GUT Miami (tie)
8. Zulu Alpha Kilo Toronto (tie)
10. We Believers New York
The One Show 2022 Brand-Side Agency Ranking
1. Google Devices & Services Creative Team Mountain View
2. draftLine AB InBev Colombia Bogotá
3. Google Creative Lab New York
4. 4creative London
5. Verizon Creative Marketing New York
The One Show 2022 Global Agency Network Rankings
1. Ogilvy Group
2. Leo Burnett Worldwide
3. BBDO Worldwide
4. Publicis
5. TBWA Worldwide
The One Show 2022 Global Agency Holding Company Rankings
1. Omnicom Group
2. Publicis Groupe
3. WPP
4. Interpublic Group
5. Dentsu Group
The One Show 2022 Global Brand Rankings
1. Google
2. Dove
3. VICE World News
4. Apple
5. Heineken
The One Show 2022 Global Brand Parent Company Rankings
1. Unilever
2. AB InBev
3. VICE Media Group
4. Samsung
5. Activision Blizzard
The One Show 2022 Global Non-Profit Client
1. Change the Ref
2. Girls Who Code
3. Sandy Hook Promise
4. WWF
5. Lebanese Breast Cancer Foundation
The One Show 2022 Global Production Company Rankings
1. Hungry Man Los Angeles/New York
2. Suitcase Productions New York
3. Active Theory Los Angeles
4. Smuggler Los Angeles
5. Anonymous Content Los Angeles
The One Show 2022 Global Music & Sound Company Rankings
1. Beacon Street Venice
2. Agosto Lima
3. Hefty São Paulo
4. JSM Music New York
5. 750mph London
The One Show 2022 Global Highest Ranked Work
1. “The Lost Class” by Leo Burnett Chicago for Change the Ref
2. “Piñatex” by L&C New York for Dole Sunshine Company and Ananas Anam
3. “The Unfiltered History Tour” by Dentsu Webchutney Bengaluru for VICE World News
4. “DojaCode” by Mojo Supermarket New York for Girls Who Code
5. “Real Tone” by Google Devices & Services Creative Team Mountain View for Google
The One Show 2022 Country Creative Rankings
1. United States
2. United Kingdom
3. Brazil
4. France
5. Canada
The One Show 2022 Region Creative Rankings
1. North America
2. Europe
3. Latin America
4. Asia Pacific
5. Middle East & Africa
The One Show 2022 Global Creatives of the Year, listed at the agencies where they worked when the winning entries were produced, are as follows.
Global Chief Creative Officer of the Year:
(tie) Gian Carlo Lanfranco, Rolando Cordova, both L&C New York
Global Executive Creative Director of the Year:
Daniel Fisher, Ogilvy UK London
Global Group Creative Director of the Year:
Estefanio Holtz, BBH USA New York
Global Art Director of the Year:
Sofia Gahn, Leo Burnett Chicago
Global Copywriter of the Year:
Mackenzie Hart, Leo Burnett Chicago
Etienne Philippe, McCann Paris
Bryan Buckley, Hungry Man Los Angeles
Fernando Machado, Activision Blizzard
The rankings can be viewed by Agency, Independent Agency, Brand-Side Agency, Network, Holding Company, Brand, Brand Parent Company, Non-Profit Client, Production Company, Music & Sound Company, Creative, Highest Ranked Work, Country, Region, and Creatives (globally, and by region and country), using dropdown menus.
The One Show 2022 Global Creative Rankings methodology
Rankings in each category are calculated by the company that garners the most points overall for winning entries based on One Show Pencils, Merits and Special Awards, allocated as follows: Gold Pencil 15 points, Silver 7, Bronze 3, Merit 1, Fusion, SDG and Green Pencil 30 each, Penta Pencil 50, Best of Discipline 45 and Best of Show 90.
If the same entry wins multiple awards within a discipline, the points for the highest award in that discipline is counted towards “of the Year” awards. Points are only awarded to agencies listed as Primary and Secondary on entries. If several agencies are listed under Primary and Secondary, the points are divided among them.
A total of 19,579 pieces from 66 countries and regions were entered in The One Show 2022, an increase of 10.5% over last year. Agencies, studios, brands, production companies and designers in 44 countries and regions were awarded 192 Gold Pencils, 164 Silver, 233 Bronze and 1,022 Merits.
The showcase of all One Show 2022 Pencil and Merit winners can be viewed here, a pdf list of all winners can be downloaded here.
