The PRCA’s B2B group has launched a new campaign to celebrate excellence within the industry. Coming off the back of what has been an incredibly challenging time for many businesses, the need for good communications with customers and partners has become more important than ever.
Dedicated to helping PRCA members working in the business-to-business sector improve the quality and scope of their practice, the role of the PRCA B2B Group is to identify best practice, highlight new trends, and encourage communication and collaboration between members.
The #LoveB2B campaign will focus on three core moments for B2B PR professionals:
- Attracting talent
- Commanding authority
- Engaging c-suite
To get an up-to-date view on what is influencing our professional lives, from salary, to greenwashing, to recruitment, the Group is launching a survey for B2B professionals within the industry.
Please do share your thoughts here, to guide the conversation of the Group over the coming months.
The PRCA B2B Group will be providing a series of thought-led pieces across PRCA channels and LinkedIn in coming weeks, as well as inviting industry figures to share their views. The Group will hold Its first event since lockdown in person, in early 2022, to bring friends and colleagues together.
Caroline Gruen CMPRCA, associate partner at Milk & Honey PR and chair of the PRCA B2B Group, said:
“I’ve tried my hand at most areas of PR over the last 10 years, from charity, to central government, to heavy industry. However, B2B is what I’ve always come back to, for its intellectual storytelling, opportunity for creativity and its clear delivery of business value. While we often take a quieter seat behind some of the larger-than-life campaigns of our consumer colleagues, we all know that the best work comes when it puts the human – be they a consumer or professional buyer – at the heart.”
Lorraine Emmett CMPRCA, MD at EC-PR and co-chair of the PRCA B2B Group, said:
“I am a B2B PR practitioner at heart. My purpose is enabling founders and CMOs of tech scale ups to cut through the noise and reveal their brilliance. I have worked with global FMCG brands but there is nothing that quite equates to the pace, passion and significance of B2B scale ups on a mission to change the world. Enabling them to engage and inspire discrete audiences to think, do or act differently is in equal parts the most demanding and most rewarding – I wouldn’t do anything else.”
The Group draws on industry experts working for large B2B organisations, the business & trade media and PR professionals in business organisations to provide insight and knowledge that helps members deliver outstanding campaigns.
Take the survey here.