NordStella is proud to announce the launch of Effie Saudi Arabia. For the first time, the world’s most prestigious award for marketing effectiveness will shine a spotlight on the Kingdom’s most impactful campaigns and marketing leaders. Building on 15 successful editions of the MENA Effie Awards, this milestone marks a new chapter for Saudi Arabia’s rapidly evolving creative and business landscape.
Commenting on the launch of the local program, Sahar Rafique, Managing Director at NordStella said, “We are thrilled to announce the launch of Effie Saudi Arabia. This is more than just an awards launch – it’s about empowering a new generation of marketers and creators to set global benchmarks from within the Kingdom. Marketing effectiveness plays a pivotal role in driving industries forward, and with Vision 2030 accelerating investment, creativity, and innovation across every sector, Saudi Arabia is ready to showcase campaigns that don’t just win awards but drive real business growth and societal impact.”
The program builds on the legacy of effective work from Saudi Arabia, which has already achieved significant success at the MENA Effie Awards. This localized program invites agencies and brands from Saudi Arabia to showcase their most impactful campaigns. From the heart of the Kingdom, Effie Saudi Arabia is searching for marketing masterpieces that redefine effectiveness and set new standards in the industry.
The development of Effie Saudi Arabia has been shaped by the invaluable support of industry leaders, judges, and advisors across the Kingdom and the wider region. Through their insights and collaboration, this program has been built with the community at its core, ensuring it represents the aspirations and standards of Saudi’s marketing industry.
Effies are the only awards that celebrate marketing effectiveness by looking at all facets of a marketing campaign from the objective to the execution right down to the impact. The local program will spotlight ideas that work and encourage thoughtful dialogue about the drivers of marketing effectiveness.
As per Effie global standard, the aim remains to lead, inspire, and champion the practice and practitioners of marketing effectiveness.
The Effie Awards are known by advertisers and agencies globally as the preeminent award in the industry, and recognize any and all forms of marketing that contribute to a brand’s success. For over 50 years, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with over 55+ programs across 130+ markets, including the Global Effie’s, regional programs in Asia-Pacific, Europe, the Middle East / North Africa and Latin America, and national Effie programs, recognizing the most effective brands, marketers, and agencies globally, regionally, and locally through the coveted effectiveness rankings, the Effie Index. The ambition is to equip marketers everywhere with the tools, knowledge, and inspiration they need to succeed.
The awards continue to stand by the side of all brands. From the famous and established, to startups trying to make their mark. Across categories and of all shapes and sizes with the intent to elevate the industry and make the case for effective marketing across the business community. We demonstrate the power of marketing to drive tangible growth.
Now is the moment for Saudi marketers to stand on the global stage of effectiveness. Join the league of innovators, challenge the norms, and submit your entries to Effie Saudi Arabia Awards, where your campaigns will be celebrated not only for creativity, but for ideas that truly work.
Key Dates:
- Awards Gala Ceremony: 11 June 2026, Riyadh
- Entry Portal Open since: 17 November 2025
- First Submission Deadline: 21 January 2026
- Second Submission Deadline: 4 February 2026
- Final Submission Deadline: 11 February 2026
