Day: 17 August 2025

Puerto Rico Advertising Association and Effie Worldwide Announce Launch of Effie Awards Puerto Rico

Stuart Mitchell

The Puerto Rico Advertising Association, in partnership with Effie Worldwide, proudly announces the launch of the Effie Awards Puerto Rico, marking the first time the globally recognized awards for marketing effectiveness will be held on the island. This landmark initiative replaces the former “Cúspide Strategy and Effectiveness” categories that were part of the Cúspide National Festival until its 2023 edition. With this new chapter, Puerto Rico becomes part of Effie’s elite global network, joining over 55 programs around the world that set the gold standard for marketing effectiveness. The Effie Awards Puerto Rico will…

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CAP – Ads for electric scooters and bikes: legal or e-legal?

Stuart Mitchell

The ASA/CAP have released a post called: Ads for electric scooters and bikes: legal or e-legal?. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As we see a growing number of e-scooters and e-bikes on public roads, consumers may not be aware that their use on public roads is not always legal and ads should avoid implying it is.  Roll up, roll up, for…

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The SBTi opens net-zero standard for finance industry

Stuart Mitchell

Financial institutions will, for the first time, be able to set science-based targets aligned with net-zero, following the release of the Science Based Targets initiative’s (SBTi) Financial Institutions Net-Zero Standard. The Standard provides clear, actionable science-based guidance for banks, asset owners and managers, private equity firms and other financial institutions to align their lending, investment, insurance, and capital markets activities with limiting global warming and achieving net-zero by 2050 at the latest. By setting targets against the Standard, financial institutions can set a clear route to build resilience, meet evolving…

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ADMA unveils new powerhouse Advisory Committee to lead marketing’s next era

Stuart Mitchell

The Association for Data-Driven Marketing and Advertising (ADMA) has unveiled a new Advisory Committee featuring some of Australia’s most respected marketing and business practitioners. The new Committee will be key in shaping ADMA’s strategy to execute its vision to drive innovation, build industry capability, set the standard for responsible marketing, and reimagine the industry’s future through data-driven transformation. Composed of leading CMOs and specialists from Optus, NAB, Woolworths, MECCA, Zip Co, and Deloitte, the Committee brings a breadth of experience across marketing, digital, and business leadership. This announcement follows previous…

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Almost half of Brits plan to digitally detox this Christmas

Stuart Mitchell

Nearly half of all British adults plan to limit their screen time this festive period, according to a new IPA Christmas survey, published on 24 July 2025. The IPA Insight report, The 2025 Christmas Consumer, which is based on a survey of 2,000 UK adults and carried out by Opinium, reveals that 47% of all British adults intend to spend less time on screens this festive period. This figure is being driven by Gen Z (those aged 18-27) for which 64% say they plan to cut their Christmas screen time, and…

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